Blogging is one of the most valuable tools that a business has to engage with customers and ultimately serve them better.
I am NOT going to tell you that blogging will get you instant customers or increase your business by X%. What I will tell you is that it has helped me to build relationships with potential customers and hostesses.
I am blessed that on most days, writing comes easy to me. On occasion, finding a topic may be tough since I do this every day BUT once I have an idea, the juices start to flow. I consider it another form of social media that will help you to build your business.
Want to know how to start…. JUST DO IT! Here are 4 ways to spend your time blogging productively:
- Solve one problem per post. I know you are all probably thinking that I should take my own advice, right? LOL. The truth is that you want to be the person your customers turn to when they need something. You want your customers to think of you, you want them to think of how quick, smart, helpful, knowledgeable and to the point you are.
- Speak your clients’ language. Write in terms that YOUR customers will understand. If you use acronyms and technical terms, you may loose them. The key is to figure out how your customers actually speak, so you can relate to them on their terms.
- Stop writing about yourself (or stop blogging). I know that I include a lot of commentary in my blogs and some are personal but they have a purpose. They are a way for me to share what has worked or NOT worked for me. Hopefully, my personal stories help others to avoid my mistakes or to know that they are not alone. Sharing details of your personal life can help potential clients know, like and trust you. That can be very powerful. You need to find a good balance between the two and know your blog audience.
- Tell your readers what to do next (and make it easy). I have to admit that this is not something that I do well (or at least I don’t think I do). I need to remember to tell my readers to do something when I end my blog. Fill out a form, email me, like my Facebook business page, etc. You get the point right? At the end of every post, tell your reader exactly what to do next. Make it a simple, low-risk task that requires next to no thought. For example:
Click here and enter your e-mail to learn more about how [your great service] can help you with [their problem]. Then follow up with some useful information about your services and an invitation to talk by phone for a few minutes. Keep it simple.
I have been asked how long it takes me to blog. The truth is, I never thought about it. I write when the mood strikes which is usually early in the morning so it takes less time. If I am struggling with a subject or a topic, then the time frame changes totally. I have been told by a few bloggers when I get stuck that “if you’re spending a lot of time trying to figure out what to write about, you should probably be blogging less and talking with your potential clients more.”
Talking (and listening) to people in your target market is the best way to generate ideas for your blog. Are you blogging? Share your blog below.
Have a ThirtyOne-derful day!