I have been in direct sales for almost 6 years and for most of that time, it has been my primary source of income to pay bills. Yet, when asked “What exactly do you do?”, I stumble looking for the right words so that I avoid the preconceived idea that many have of direct sellers.
Some would say “your why” isn’t big enough. Or it must not be a business, it is just a hobby. The truth is that the “people pleaser” in me was seeking approval from everyone else while I lost sight of what it was that I wanted out of my business.
Over the last 6 weeks, I have been working with a business coach, Desiree Wolfe, who has helped me to get clear on what I wanted from my business and who my ideal customers were. I have been changing things up in my blog, on my Facebook page and other social media and the results have been AMAZING.
The truth is that I can and do make a real, sustainable income from my direct sales business – it is so much more than just a bag. I am practicing NOT getting frustrated and a little defensive with people who aren’t familiar with the industry.
So after lots of brainstorming, numerous conversations about my business and suggestions from my coaches, I’ve come up with a plan.
Here are 3 simple tips and a few helpful facts for next time (because there will be a next time). How to be taken seriously as a business owner
1. Take your business (and yourself) seriously
Let’s be honest, we have all said “with confidence” that we are in business for ourselves, right? We try hard to convince others that it is a viable source of income, the truth is deep down, you are a little hesitant which makes it difficult for others to take your business seriously. When you seem unsure, you’re bound to get doubts and questions. Lately, I am more confident about my business and as a result, others are willing to listen and accept it as a real business. Have you also noticed that when you are more confident, people are much more likely to take what you’re saying seriously? No matter what you are talking about….
2. Create a killer product
If you are in direct sales, you already have your product. The question than becomes “do you love your product?”. Do you believe that your product meets a real need. When you are sharing product solutions that meets someone’s needs, the product will sell. And the ripple effect is that you will quickly gain respect from others. The best way to silence the doubters is to have success – whatever that means for you.
3. Help others catch the vision
Casting the vision for your business to others is probably one of the best ways to gain support. I have always known what I wanted in my heart BUT I struggled with conveying the vision to others. I am ready to share my vision with the world! I’m working on mini videos that help me to share the vision not only with my team and my customers but with everyone. I want them to know that this “bag lady” is on a mission to make a difference. Having a plan is important for your business because it not only keeps things on the right track; but it allows others to see the direction your headed in. I find it funny that as a grant writer, I always had a plan yet with my own business, I struggled. I now have a plan and I am gaining the respect of others by sharing where my business is, and letting them know where I believe it is going.
Starting a business is not something to be doubted or ashamed of. The next time someone asks you, “what do you do?” (because they will), you can tell them with confidence that you’re a business owner, share your vision, and provide them with the facts. You never know – they might end up being your biggest fan.