The new year brings new ideas, hopefully, for working your business. We have all set New Year’s resolutions on how we will do things bigger and/ or better, right? Our goal is to increase our business for whatever reason – more time, more money or more of our wonderful products.
January is one of those “J” months. If you are in direct sales, I’m sure you have heard the tales of “J” months being tough on business. Think about it – January, June, and July. What did your business look like last year during those months? Truth is, January, June and July last year were three of my highest months in 2016. Crazy, right? So, how did I do it? What was the magic formula? Honestly, I don’t have a clue. I didn’t have a plan. What I did have was determination to NOT be one of those who said “It is a J month so I will just wait until next month”!
My parties during those months were non traditional. I had a party using ZOOM because it was during the middle of a snow storm. Then there was the girls night out with wine, food & shopping. I held fundraisers and did Facebook parties. I had hostesses who were excited about earning FREE and discounted products. Why? Hostess coaching was key.
So, here we are in the middle of January when the supply of parties is high and the demand for them is low, what are you going to do to fill your calendar?
The secret is …
Stop doing parties and start consciously creating experiences for people.
Think about the service businesses and the people in them…. are they outside their office shouting discounts? NO! In most cases, they are busy supplying a service to those in need. The question is: how do you do that? They are making a difference in people’s lives by creating an experience for them.
I know you are thinking, I sell product. You have been taught, in most cases, to SELL SELL SELL. If you don’t believe me, check your Facebook newsfeed on any given day when people are pushing their products.
Why not consider these things when “sharing” your product with potential customers and recruits….
- Experiences can be both good and bad. They are created through our five common senses of sight, taste, touch, sound and smell. Then for many women through their six sense of intuition or gut feeling.
- Think about the sensory experience you are creating when you are with a group of people or one on one. I don’t just mean your physical products but also your party experience, and your business opportunity.
- When you share your story or your “WHY” what experience are you sharing with them? The gift of more time with family and friends because of your business. The confidence you gained. The sisterhood. The “me time” for a busy mom. How the extra money has helped you to pay bills, or leave a job you hated? Has the additional products allowed you to donate to your favorite causes? Focus on what matter’s most to you and share it. Chances are your guests will willing join in your experience.
You can’t control people’s experience because everyone processes information differently through their senses. You can however use conscious creation to influence their experience.
So I’m curious.. … how are you going to create an experience for your potential hostess and her guests?
Have a ThirtyOne-derful day!