What Does Your Image Say About You?

A new Thirty One year starts today!  Every year (actually twice a year) I look back on my goals and evaluate what went right or what went wrong.  I don’t focus on the negative BUT I do acknowledge it so I know the changes I want to make in the new year.

Over the last year, there have been some noticeable changes personally and professionally in my business.  I have been saying and visualizing daily mantras to combat those nasty inner gremlins – the result, a more positive attitude.  The more positive attitude has rippled into a stronger marriage and a stronger business.  

I am learning to be ME!  At age 60, you would think I have this down pat but alas I don’t!  I used to practice my 30-second commercial so much, it felt canned and never really natural.  So, what did I do?  Changed it from a practiced commercial to “I help busy woman with simple organizing solutions so they can enjoy quality time with family and friends”.  I am a walking billboard with Thirty One products so it is easy to then share how they help me to stay organized.

But my image is more than my 30-second commercial… it is also about how others perceive me.  I’m a jeans girl.  When I was working in the non-profit world as a Social Worker and then as a Chief Operating Officer, I wore jeans with comfortable shoes (no sneakers) and a nice shirt.   As a direct sales consultant, jeans and a company tee shirt have been my attire for as long as I can remember.  But I will admit, getting older and closer to goal weight, I am changing things up a bit.  Nothing costly or dramatic just enough to let my sparkle shine through.

Do you remember the show “PanAm Girls” (I said I was OLD!).  These flight attendants were well groomed ALL the time, top notch, first class all the way.  Their hair, makeup, jewelry and clothes had everyone wanting to be just like them.  
What do you think of when you think of First Class?  
In direct sales, we are “on” all of the time.  Do people think you are well put together or a hot mess?  People pass judgement on us without us even opening our mouth.  Our clothes have a language all its own.  I’m not sure if mine don’t show I’m a hot mess more often then I want.  
Here are some of the tips to help you sparkle:
  1. Always where solid colors to a party or event.  You certainly don’t want to clash with your products.  As a Thirty One consultant, we have lots of prints to show so this makes sense.
  2. Be genuine, gracious and acknowledge others.  To me, this is a no-brainer for we Celebrate, Encourage and Reward our customers and hostesses.  This also is a great way to use Dana Wilde’s 10-second rule.
  3. Little details make up the big picture.  Pay attention to the little details your customers or potential customers share with you.  When I am at an event or party, I even make notes on the order forms so I can remember something about the customer.  
  4. Dress to showcase the best you.  Leave the tennis shoes at home.  Stay away from clothes which are too tight or too big.  Instead of jeans and a tee why not khakis and a tee. I have started wearing more of our jewelry and makeup to parties.
  5. If you saw you, what would you think?  Are you an all together girl?  Or are you a hot mess? When I think of an all-together person, there is a women at Weight Watchers who always looks FIRST CLASS.  Color coordinated, hair done, makeup, jewelry, etc. and she is just weighing in.  I always tell her I aspire to be like her.
  6. You are what you wear even BEFORE you have a chance to give your 30-second commercial.
I have also found my angels help me to stand out from the crowd.  A handwritten thank you with an angel goes a long way to someone remembering who I am.  The “ThirtyOne Angel Lady” as I am known by some fellow vendors.
What have you got to lose, right?  Who knows,you may recruit more and sell more so isn’t it worth a try?  Time for a haircut or at least to clean up my current hairstyle.  How about you – do you portray a first class image or a hot mess?
 
Have a ThirtyOne-derful day.

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