Business Page versus Customer Group?

The last week of summer here at the Jersey Shore… well, at least the last full week for the roads to be full of “shoobies”.  Today we are going to battle the great debate – should I have a business page, a customer group or both in my direct sales business?

I will admit there are days I battle this too.  I wonder who really reads either of them especially when I hear crickets.  The truth is both can help you develop a community of customers or potential customers to help you grow your business.

My personal Facebook page has been a little light lately.  Not much posting going on since I am trying to stick with family things, personal thoughts and a slight mixing of business stuff especially when I am using products.  I was posting my blog on my personal page but I have decided to switch it up.  It will post  to my business page and then I will share it to my personal page.  Mainly because WordPress won’t let me share it at the same time on two different Facebook accounts.

I developed a “CLOSED” Facebook group for my customers and hostesses but you have to friend me in order to join. That can be a problem for some so they have shied away from it. NOW, I have a business page where they can simply “like” the page to get information on Thirty One. It is so much better. I can actually separate business from personal. A novel concept, huh? In trying to find ways to attract people to my NEW business page, I found this article in Direct Sales Education Foundation with a few tips:

Let’s talk about closed groups or as I like to call it “My VIP group”.  This is where I build relationships with customers and potential customers.  It isn’t all about the sale, it is about having fun, sharing some product ideas and getting to know people.  Plan content to interest your fans. Here is an interesting fact – up to10% of your fans will actually see any one post. WHAT? I know it is crazy right?  I have over 400 in my VIP group so when I hear crickets, it is time for a change.  Games and interactive posts are a great way to get things moving.  At least once a week, I try to play a game with my members.  I ask questions to get them talking.

Now, on your business page….First, think about why your fans liked your page and then give them what they want. Plan ahead. Take into accounts holidays, company specials, catalog changes, etc.  Invite your online friends and contacts to like your Page. Go back an “uninvite” friends who haven’t accepted the invitation and then either re-invite them or move on to some others.  Be sure to link your business page to your closed Facebook group.

Your business page is where you showcase your business.  This is where I share the monthly customer special – about 2 days before the it starts.  I post inspirational quotes int the morning.  Then product information in the afternoon.  Offer opportunities to help community service organizations. Encourage others to not only like your page but to share it with their friends and family.  Make sure you check the policies and procedures of your direct sales company. Thirty One does not allow us to offer special deals on our public page ONLY in our closed groups.

Be sure to Interact as your page on other relevant Facebook Pages. Every time you place a comment on Facebook, make sure it is through your business page instead of your personal account. If you are commenting on another business or network group, ask questions, thank people for great information, etc as your business. In this way you become a useful member of the community.  They also get to see your business page when they scroll over your name on the post.

Are you convinced you?  I am sure your friends and family will be glad to see something besides business items on your personal page. Remember with a little thought and attention, your Facebook Page can become a place where your biggest fans gather.

What are your tips for successfully growing your Likes? Would love to read your thoughts…

Have a ThirtyOne-derful day!

 

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