Direct Sales and FUNdraising

I don’t know about you but as soon as it hit September 15th, I feel like my mailbox (snail mail and email) has been hit with LOTS of requests for donations.  Some from organizations near and dear to my heart while others are those spammy kind which try to pull on your heart strings.  As someone who does fundraising through my direct sales business, I tend to look at the pleas in a different way.

Fundraising can be done with monetary donations or by making a difference in the lives of others with gifts which will bring a smile to their face as they battle their struggle.

I know, you are wondering how to make fundraising work for your direct sales business right?  I actually issued this as a challenge to my team.  Find out what causes are near and dear to the hearts of your customers, pick one which is also dear to you and go for it!  What better way to get to know people then by finding out what causes they love.

So, why is fundraising a good move for your business?  Let’s start with your desire to build a team and move up in leadership.  In most DS companies, you earn income not only from your business but also from those who are on your team – bigger team = greater income.

If you want to grow your team, statistics show the more people you’re in front of, the more you will recruit. It’s a number’s game.

TIP #1:  Some of your best recruits can come as a result of being the hostess of fundraisers. Don’t forget to ask them to join your team and do their OWN fundraisers in the future! If they are raising money for a group, chances are-they know TONS of people!

TIP #2:  Make sure you funnel everyone into your customer group so they will continue to see your recruiting (and booking) posts.

TIP #3: Make sure you invite people from the Facebook Event to your team’s monthly opportunity night!  Find the one who comments a lot, who already has a lot of your product or the one every seems to ask for their opinion.

TIP #4: This is the most important as far as I am concerned! Send a “thank you” email to everyone who ordered from the party with links and graphics for booking and recruiting.

How can fundraisers help you with your bookings?  Again, the more people you’re in front of, the more bookings you’re going to get. Funnel everyone from your fundraiser into your customer group and you’ve created a breeding ground for future bookings!

TIP #1: Create a way for everyone who attends the fundraiser to help even more Tell by offering a booking incentive.  Something like, anyone who books a party (limit the dates) will also have 10% of THEIR party donated to this fundraiser/cause.   This is a great way to get your hostess booking parties for you! I also offer something to my hostess so she is pushing the bookings too.

TIP #2:  I do my events so they are linked to my public business page so everyone can SHARE the event! Maybe even do a giveaway for anyone who shares a certain post onto their personal timeline.  Create excitement.  Make it fun.

Wouldn’t it be great if you could have an extra $500 to $1000 a month in baseline sales BEFORE you even enter in any your regular parties?

What are some of you best fundraising tips?

Have a ThirtyOne-derful day!

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