This past weekend was the first of what I am sure will be many cancellations of events and parties during the rough winter months. I am working on a plan to keep my business consistent while I (and my customers) are snuggled warm at home. Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….
Here are some tips to help you keep your sales up during those cold winter months…
1.Flash Sale Fridays (or any day)
Pick a product or a bundle of products and offer them at a discount for a 24-hour period only. Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message. Encourage them to share the flash sale with friends – the more the merrier. If it isn’t in your budget to offer your own discount, utilize the specials offered by your company by creating bundles for your customers. By creating a sense of urgency (today only) you can encourage people to shop.
2. Facebook LIVE parties
Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, then establish a connection with you, see your personality shine. Encourage attendees to share the video with friends. Ask simple questions like where do you live so everyone checks in. Acknowledge those who check in with a greeting or comment. The more interaction, the more people will see it on their Facebook newsfeed. The end result is to take orders by sharing solutions to their every day problems with your products.
3. Show on the Go parties
Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders. Give it a fun name and split the hostess benefits between them. Chances are they will collect more than $100 in sales.
4. If it’s just a flurry
Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory. Have a home party, offer a discount or special gift if the party holds and guests attend or order.
5. Hold a Mystery Host party
Text, email, phone or facebook message past/ current customers for orders. Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits. The more orders, the more benefits.
Be sure to OVERBOOK your calendar in the winter months. One date is the party date and the second date is fa snow date, just in case the original date needs to get postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.
Another fun idea to get people out to a wintery party is to offer a fun theme party with a summer or tropical theme… all the way down to the dress and snacks. It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.
What is your best tip for keeping your business consistent during the winter?
Have a ThirtyOne-derful day!