Quality vs. Quantity

It is the time of year when many direct sales companies encourage their consultants to recruit. When you get people making money during the holiday season, hopefully they will stay around for the rest of the year, right?  Now I am all about sharing the opportunity all year long BUT I will admit it can be a struggle sometimes.

This brings up the question….When RECRUITING is it  quality or quantity?

There are pros and cons on both sides so no hate mail, please.  When I decided I wanted to be a Leader with Thirty One, I was encouraged to make sure certain some basic components were in plan in my business.  First and foremost,  my personal sales/ parties had to be consistent.  Then I had to show my team how building a team can make a difference in their life.  I have talked about my initial step (or fall) into leadership.   When I started to grow my team, I quickly realized the difference between quantity and quality of recruits.

When I started with Thirty One,  it was recommended I follow the  2 – 10 – 1 model.  What it means is to hold at least 2 parties a month with at least 10 guests per party and 1 recruit per catalog season.  I know you are thinking,  ONE recruit per season will take you forever to grow your team, right?  Some do 2 recruits per season with the goal of each of those recruits being successful or maintaining their business.  I mean what good is it to have 100 girls on your team if only 10 of them are working their business and the rest are  barely staying active.  Leading by example is a great way to build your team.  I have found consultants who are on a recruiting mission to see how many new recruits they can get per month.  Is that you?  Are you helping your new recruits to grow, learn and nurturing them?  Do you compare the size of your team with those of other leaders?  Be purposeful in your recruiting – focusing on how your company can best meet the needs of your potential recruit.  What is their WHY?  What good is recruiting lots of people only to have them be part of the revolving door – coming and going all of the time?

I LOVE my team because it is a diverse group of women who all have their own goals for their business.  I have been blessed to only have a few kit-nappers over the last 7 plus years.  As a Director, it is up to me to help new team members – CELEBRATE, ENCOURAGE & REWARD them as they reach for their goals.  Sometimes life gets in the way.  That is okay!  Maybe their vision for their business has changed. Maybe they only want to work their business for some extra money.  Maybe they are not interested in having a team or recruiting.  Maybe they are a one party a month or just vendor shows or just collecting retail orders. There will be others who will go from the initial plan of 2 – 10 – 1 to wanting and growing their business to full-time potential.  The beauty of direct sales is YOUR business is YOUR business!  I truly believe a team needs to have diverse members to be successful – you never know who your next ROCK STAR will be!  If you focus on just those people who KNOW what they want and ignore those who have some great qualities – you may be missing YOUR next ROCK STAR.

Do you believe in QUALITY or QUANTITY when recruiting?

If you want to learn more about joining my amazing team, contact me for details.

Have a ThirtyOne-derful day.

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