Time for a Personal Rebrand?

Life has thrown me a curve ball and I don’t mean I am playing a game of baseball…..

Over the last three months, my direct sales business has been struggling.  Maybe it is me who has been struggling.  My bag is FULL – MS stuff, recovery, family and trying to continue my business to pay the bills.  It has been some of the worst months in three plus years.  Have I wallowed in a pity pot for a little bit?  YUP!  Did I beat myself up?  YUP!  I totally get how business fluctuates.  I am always grateful for a supportive network of other women business owners who help me to put things in perspective.

I know you are wondering………”what does this have to do with personal branding”, right?  During all of this, I have been thinking about my personal brand.  A way to incorporate my direct sales business with my angels.  I love both but trying to split my time has wrecked havoc on my health (or should I say my thought process).  I know, splitting my time between two loves is not good for either business, right?

What happens when your passion changes over time? In a recent article Dorie Clark‘s quotes Henry Wadsworth Longfellow: “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” Clark emphasizes, “Your path may make perfect sense to you, but how can you persuade others to embrace your new brand — and take you seriously?”  This is where I’m at right NOW!  I have been in direct sales for 8 plus years and I am known for it, as I transition or merge the two, I need to get my current customers on both sides to embrace my new brand.

A personal rebrand isn’t easy! I mean isn’t it easier to continue along the same path where people know you for what you do best — or at least what they think you do best.  Over time, as your passions change, it’s only natural to pivot into new areas. Remember,  multiple rebranding will hold you back and create confusion, so follow these steps, and you’ll be ready to take your brand to the next level.

#1 Reflect: 

The first step in branding is to reflect on who you are, what you’ve accomplished and how you want the world to see you.  Search yourself on google – search your name, your business, or something people identify with you.  Ask friends you trust for their help.  Here are some  questions to help you to define your brand:

  1. What do you want to be known for?
  2. What are you good at?  
  3. What do you write about, talk about and share share about?  

#2 Define Your Personal Brand: 

You want  to simply stand out in the crowd by focusing on your unique gifts and what makes you different.  Is it something people relate to you?  When they see it, they think of you.  Is it a tagline?  Make a list of all of the things which make you stand out from the crowd.  In direct sales, this is extremely important because you want loyal customers, right?

#3 Create Your Brand:

Now you need to become visible, get yourself out there. Create an active social media presence with a personal website.  If you are in direct sales, you can usually change your URL to a catchy phrase or something which makes you stand out.  I used Go Daddy to change my direct sales website URL to “partywithHope”.  It is short and easy for customers to remember.  As for my angels it is simply a Facebook page of called “Hope’s Angel Connection”. PLUS  I always use my angel wings as a watermark on my graphics as a reminder of me!

#4 Connect to Others: 

Now you have a personal brand.  The next step is being visible in the arenas where you want to be successful. Know who you want your audience to be – stay at home moms, professionals, etc.  Get reviews or endorsements from customers, attend events, and network, to bolster and lend credibility to the brand you are marketing.  Don’t be shy about it – wear your brand every day.  I always have a ThirtyOne bag AND an angel charm on – each draw people into conversations.

Yup, it is really this simple. Remember, the success of personal branding depends on how well your audience understands your vision, and what you do best, as well as your authenticity. Share your brand with us!

Have a ThirtyOne-derful day!

I’m The Best!

Okay, I have your attention, right?  You are probably thinking “Who does she think she is?”.  “What makes her the best?”

Although, I have some skills and have received a few awards for my work – I wouldn’t say I am the best.  “Doubtful Debbie” is always lurks in the corner.  Just when I think I have built my confidence up to where it can’t be shaken, she pops her head!  Since MS has entered my life, those inner gremlins seem to come more often.  Add to it, relapse and recovery and those gremlins have a field day.

In direct sales, as in most businesses, self-promotion is important but we need to say it without actually saying it.  I mean, isn’t branding part of the key to growing our business?  Not always an easy task, right?  I am guessing I am not alone since Entrepreneur magazine did an article about it.  Here are some tips:

1. Identify what you’ve done and and what you’re good at.  This has always been difficult for me.  Believe it or not, I didn’t think I was good at anything for many years.  While working in the non-profit world, I was a behind the scenes girl.  The one who let everyone else get the fame and glory.  I got my share of rewards but I never felt like I truly deserved them.  I am learning to share my achievements along with my failures through blogging.

2. Practice your communication.  I LOVE these key phrases to help – “I’m passionate,” and “I did [this]” or “I worked hard [at that].”  When I share about my my passion for Thirty One, people respond.  When I share about my passion for my angels, people respond.  They get interested, share their stories and then usually shop.

3. Tell everybody.   This is definitely hard for me but I am getting better.  I mean if we worked hard and built an AWESOME business – shouldn’t we be able to share it with the world?  I mean when people meet me and they ask what I do, my answer is “I’m a Director with Thirty One Gifts, a blogger and a crafter”.  This starts the conversation rolling and allows me to share my passions with them.

4. Be prepared to prove it.  Don’t just talk about how awesome your product is – make sure you are using it so they can see it.  I had a consultant tell me once , no one took her business seriously. Then I realized she had LOTS of Thirty One bags at HOME!  She never carried one with her.  Now she is a walking billboard and she is getting sales.  I always have product (Thirty One and angels) with me and I include my blog on all of my business cards.

5. Get creative.  For me, sometimes it is tough to get creative.  I offer my customers great service – I try to remember birthdays and key events in their lives so I can celebrate them.  My VIP customer page offers some fun without promoting sales.  I haven’t found an unusual way to promote myself except by blogging so maybe it will catch some attention.

6. Be generous. Promote and encourage others who are doing a good job and offer your help to those who ask for it.  Giving back and making a difference in the life of others is the thing which keeps me going.  From chemo comfort bags to Fight Hunger Campaign to mailing an angel to someone who needs some cheering up.  Helping others is what I like to do.

Are you “THE BEST”?  Brag a little… tell us what you are the best at!

Have a ThirtyOne-derful day!

 

How To Make it a GREAT Day

No…. it isn’t Monday but I do love this picture!!!!!

Mornings are not my best time.  I used to LOVE them.  Yup, I was one of those crazy people who was on the go from early in the morning till I crashed at night.  Then I got OLD!  LOL.  No actually MS hit. Now,  I wake up in an MS fog which takes like an hour to fade away.  I used to say, “Don’t talk to me until I had my coffee”, now it is “Don’t talk to me until I can clear the fog”.

Despite the fog, I do everything I can to make it a GREAT day!  Some days are easier than others but I am determined to make the most of it.

How do you start your days?  Do you set the alarm to get up early (maybe an hour before everyone else)?  Are you full of motivation and anticipation for the day ahead or are you dragging and dreaded what might be.  Despite the struggles which come with MS, I usually have my days planned out in some detail – where I’m going, who I will meet, what work I will get done and even some white space on the calendar for those unexpected curve balls called life.that-wonderful-monday-morning-feeling-L-56cqQ9

Yup, it is all about the Law of Attraction.  The reality is your negative (dreading) thoughts are killing your productivity before you even start your day.  I know some days are tough.  Some times it feels like every day is a Monday.   I try to keep a positive attitude.  Do you let one bad day, set the tone for the rest of the week or even the next few days?  So, are you looking to make a change?

To be honest, when I decided to make the most of every day, I actually took control of my life’s direction.  Now, before you start the negatives of why you CAN’T do these things, give them a chance.  Remember baby steps are what help change the chaotic into the manageable.  I don’t always do them all perfectly BUT I give them my best shot.

#1 REST

Allow yourself to really slow down and unwind.  Maybe it is a glass of wine or reading a book or a bubble bath or a massage or watching endless episodes on Netflix?  Why not, right?  I know, you have a MILLION reasons but a little self indulgence lets you take some well earned rest.  Your weekends (days off) should be different then your work week.  It allows you time to forget the stresses and strains of being a busy woman on the go.  You get to recharge so you are ready to start all over again.

#2 LIVE POSITIVELY

You need to practice this one daily.  I know those inner gremlins are screaming at you.  I know you have bad days.  I have them too.  The first thing I do is remind myself my life is not this one day.  STOP and be grateful for the things in your life.  It will help you  to appreciate how good life really is. Your thoughts, your words, your status’, your tweets, your Facebook posts should ALL be positive. You wont be perfect but if you do your best; it will have a huge impact on the way you live your life.sunshine1

#3 RISE EARLY

I have talked about this before…Getting up early is the most motivating and self satisfying thing you can do.  When I used to wake up before 6am; I knew it was going to be a really great day. Devotions done by 6:30AM. Coffee and a shower and I am at my desk by 7:30am.   Why so early? So I can be done in my office by 10 to enjoy time with hubby.  Days like these, I am unstoppable. My mood is upbeat and I feel energized because I have been productive.  Okay, so things have changed slightly with the onset of MS BUT on those days when I am up early and am ready to go – my outlook is so much brighter.

#4 MAKE LISTS

This is more a part of my life since the MS but I have to admit, I LOVE seeing things checked off.  I make lists to ensure I don’t miss any thing and everything gets done.  It is also a great way to set-up my planner so I don’t over schedule or over commit myself.

#5 TAKE REGULAR BREAKS

Yes, this actually is the key to being productive on any day.  By taking a regular break, I get fresh eyes and enthusiasm.  Planning all my tasks out in small increments helps too.  It ensures I am not working non stop (or running around) for long hours.  This is how I avoid the afternoon sugar and feeling lethargic so my productivity suffers.   Take a tea break.  Go for a short walk.  Take a power nap.  Read a little in your favorite book.  You will see a huge difference in the rest of your day.

So, what are you going to do to make a difference in your day which will ripple into making a difference in your week?  Share your ideas with us.

Have a ThirtyOne-derful day!

 

 

 

Your Wedding Registry

Do you know someone getting married in the coming months?  Maybe it is you or a close friend or family member, whoever it is wedding registries are part of the planning process.  Just like shopping for rings or meeting with the florist, registering for gifts is one of the time-honored to-dos brides and grooms check off their list as they count down to their upcoming wedding.  I will admit, I had more fun doing this than hubby did.

But like lots of couples (us included), you may have been on your own for almost a decade (or more) and already have a fully outfitted kitchen and bedroom. Sure, you don’t “need” anything, but your wedding guests still want to give you something personal, beautiful or useful for your big day.

Although there will always be some non-negotiables when it comes to wedding etiquette (thank-you notes are a must), couples have more freedom than ever in building a wish list which fits their needs. Here are five ideas for making your registry your own:

#1 Enjoy an experience

If you truly can’t think of any “things” you want or need, make your first year as a married couple more memorable by registering for experiences like cooking classes, zip-lining excursions or dancing lessons. You can also create a special registry to help fund your honeymoon – everything from flights and hotels to sightseeing tours and fine dining.

#2 Upgrade what you already have

If your place is full of hand-me-downs, college-era furniture and the mismatched plates have seen better days, now is the time to upgrade to the higher-end cookware and linens you’ve coveted but wouldn’t necessarily buy for yourself. Think stand mixers, eco-friendly cookware and hello, 1000-thread-count sheets! Guests will love they can gift you with something you’ll use every day.

#3 Outfit your honeymoon

You’ve planned the trip of a lifetime, and you need the luggage to get you there! Ditch the beat-up suitcase you took to summer camp and register for a luxe matching set. Or let each of your personalities shine through with monogrammed travel bags from Thirty-One: the All Packed Duffle and new Away for the Weekender come in stylish prints and classic solids. Add a coordinated Glamour Case for your toiletries.

#4 Think outside the house

All set on dishes, towels and sheets? More retailers than ever are getting into the registry game to offer products outside the realm of bed and bath. If homeownership is in your near future, consider registering for gardening tools or even a lawnmower to make yardwork less of a chore, or create a welcoming patio area with furniture or a grill. Does a night under the stars sound romantic? Take your registry to the great outdoors with camping, hiking and fishing gear.

#5 Entertain Your Way

Sure, the fine china set is gorgeous, but when was the last time you hosted a formal dinner party for 12 – and wanted to hand-wash the dishes after? Save the cabinet space and register for the entertaining items you’ll actually use, like board games for casual nights in with friends, beer glasses for your favorite brews or a turntable for your vinyl collection. Build your wine and cheese spread on a personalized Close To Home™ Round Tray – so chic!

I am happy to set up a Thirty One Gift Registry for you which friends can easily access.  Make your wish list, reach out and I will set things up for you.  Need gifts for the bridal party?  Let me help you create one of a kind personalized gifts they will treasure forever.

Have  a ThirtyOne-derful day!

How Do You Define Success?

positive thoughtsIn the dictionary, success is defined as : the fact of getting or achieving wealth, respect, or fame; and the correct or desired result of an attempt.  

I love when someone asks me this question because on any given day, I don’t FEEL successful.  The “no’s” have out numbered the yea’s.  The goals set seem unobtainable.  Satan is having a field day and Doubtful Debbie has crashed the party.

Most days my success is not about the exterior things, it is about the interior changes I am making as I walk the road of recovery.  Don’t get me wrong, all of the “stuff” is great but I find when I get into all of the material aspects, I forget about the interior success I am making in my life. I lose focus and the world begins to spin.  For some, a success journal or gratitude list help them to celebrate keep their success – large and small keeping it in front of them on a daily basis.

Here is a fun tip from Party Plan Divas:

Keeping a success journal  will help to motivate you when Doubtful Debbie comes to call.  Takes only 10-15 minutes a day to write down your achievements and the tasks you’ve accomplished. I bet these 15 minutes a day have the power to transform all your life.  I know you are saying – “When do I have 10 minutes to myself?”. Find them – sitting in the car as they fill your gas tank, waiting to pick the kids up from school or an activity or even in the bathroom.  I know that may sound crazy but for some, that is the ONLY place to get a few minutes of peace and quiet.

By writing down your achievements you will be able to feel the progress. You will see how by small steps you’re moving closer and closer to your goal.  Remember that writing things down makes us accountable and keeps us on track.  Just like tracking your food when dieting – a success journal will help you to eliminate temptation.  A Success Journal will also help you to keep Doubtful Debbie and Negative Nellie from paying an unwelcome visit.  Believe it or not, it will help to simplify your life (that is what they say – but I am not so sure about that).

However you should be aware of three rules of keeping a success journal:

1. Write only what you’ve done.  Don’t write what you still haven’t done and what you still have to do tomorrow.  List only accomplished tasks and achievements.  Keep with the POSITIVE and a voice the NEGATIVE.

2. List even small things.  Everything counts! A phone call, an email blast, or your decision to pass by the chocolate cheesecake.  This could help on so many levels.

3. Make it a daily habit.  Don’t skip days! Even if you’re exhausted make sure you write at least 1-2 sentences in your success journal. Even if the only thing you did that day was think about your goal.  In 30 days you wouldn’t possibly be able to live without it.  Remember that it takes 21-days to make it a habit!

Who has a success journal?  How has it helped you?

Have a ThirtyOne-derful day!