What is YOUR Brand?

A few weeks ago I walked into a vendor event to hear “are you the angel lady that sells Thirty One?”.  It took me a minute but then I said “yes”.  I was totally surprised by the question but grateful the two things were linked together.

Obviously you know I am a Thirty One consultant BUT I also love to make and share my angels.

I have found the perfect way to combine my two loves to make a difference in the lives of others.  My traveling angel pins allow individuals to buy an angel and send one to a person who needs some encouragement.  Know someone who is struggling?  Let me know and I will send them a pin.

Where is all of this leading?  I have (accidentally) branded myself as “the Thirty One angel lady”.  Is it a bad thing? No! But I am grateful to have created my own niche of making a difference.

1. Realize branding does apply to you.

No matter what you do, branding can take your career or business to the next level.  Your brand reflects your reputation — what you’re known for (or would like to be known for). What was once called a reputation is now called a brand.  Don’t we all want to be know for something?

2. State who and what you are (not what you’re not).

Remember positive brings positive into your Universe.  Your branding should be consistent from beginning to the end.  Showcase your accomplishments and expertise but don’t overinflate to the point you can’t follow through.  Authenticity is the key.  I am all about giving back.  Hubby says my tagline should be “I will never be Rockefeller (rich with money)” because I am all about giving to others.

3. Honestly, ask yourself what is your value.

When was the last time you wrote down your core strengths. Prepare a list. Ask yourself what your top 5 accomplishments have been in the past 5, 10, 15 years. Which ones stand out as the most value to your business or your company?

Branding is all about impressing others not ourselves, right?  So, why not ask others what they see as your most positive attributes (family, friends, or colleagues). I know this can be scary BUT you may be surprised to find out how others perceive you. You may actually be surprised to see what things come to the forefront as your areas of expertise.

4. Understand developing a brand takes time.

This is HUGE!  I have been with Thirty One for 6 years.  I have done many things to try and “brand myself” but with the help of Desiree Wolfe, I found my niche.  

What does it mean? Every day, I share things which bring my brand (Thirty One and angels) into the spotlight.  I want to make a difference and I try to do it every day in some small way with everyone I meet.  Remember developing a brand is about adding value which results in you being seen and heard. It’s about distinguishing you from your competitors.

5. Create a blog and write what you know.

I hear the groans of those who say “I can’t write”.  How often are you asked the same question by almost all of your customers?  Maybe it is about a situation or a product or a service.  Guess what?  You answer the question a million times, why not write about it and share the answer.  It’s simple – choose a hot question in your field and just start writing by answering it in an article or blog post.  You have now proven you know what you’re talking about.

6. Interact more than less.

I’m still getting the hang of this.  I don’t want to be spammy or pushy or salesy. I do want to gain attention to me (as the brand) then my products and services which leads to more sales.  I may blog daily but I don’t consistently post comments on Facebook groups or on other blog posts.  You need to decide what works with your schedule and time ability.

Your online identity is a priority in today’s busy digital world. I heard “your online branding as a #digitaltattoo which is so true.  Once it is out there – it stays out there. Wonder where you stand right now?  Google yourself, your brand, or your product/service.  See what comes up.  The biggest compliment I have received is when someone I know as an acquanitence tells me they Googled a subject and I came up.

My angels help me stand out with my Thirty One customers.  The angels help them to remember me!  What is your brand?  Share it with us.

Have a ThirtyOne-derful day!

60 Is Just a Number

Another milestone….. yes, believe it or not, today is my 60th birthday!  Do I feel 60? Nope!  Okay, well some days.  Today is going to be a day of reflection and probably some tears. I am blessed to celebrate waking up this morning.  No matter what the day may bring, I know it will be WONDERFUL!  I’m determined to be positive and make the most of it.  I’m excited I get to spend the day with my mom.

Birthdays are milestones in our lives.  As children, they are a day (or sometimes a week or even a month) where the focus is on us.  Filled with presents, parties, family, friends and of course cake and ice cream.  As the years go by, life “happens” and things change.

The past year has been filled with ups and downs.  Ongoing health challenges, giving up my JOB to work my business full-time, more memory loss and most recently the loss of my dad.  Through it all I believe every day is a gift from God with a blessing to be found.

Truth be told for many years “birthdays” were just another day when low self-esteem and lack of confidence and those nasty inner gremlins made me feel like I didn’t deserve a celebration. I have always been great at giving but I’m not very good at receiving.  Today, I am looking at them a little differently – have I grown up?  Don’t count on it!  My dad was all about living life to the fullest and his passing is probably one of the reasons why TODAY is the day I stop saying “it is just another day”.   Today is a gift from God  to be able to spend another day with family and friends.  The celebration doesn’t need to be big, it doesn’t need to have lots of presents (maybe just one or two)

As a child, one of my favorite celebrations was the annual trip to New York City to see the Ringling Brothers and Barnum Bailey Circus. This annual tradition was a treat from Edythe and Elsie. It included the circus and dinner in NY. I always felt so grown up! Both of them are now our guardians angels in heaven and the circus performed for the last time last month.

I have to admit the tears are starting to flow, tears of joy mixed with some sadness:

  • I grateful for my daughter, Belinda.  She has grown into an AMAZING woman who I am proud to call my friend.  Life was not always easy but she turned adversity into a learning lesson.  God could not have given me a greater gift then to be her mom.
  • To my mom….thank you for always being there.  We are not just mother and daughter, but we are friends.  The miles may separate us but I know you are only a phone call away or a short drive to Mays Landing.  You are always one of my biggest cheerleaders.
  • To my dad….who is now watching over me from heaven.  It was a rough year but through it all, you encouraged and supported me.  You taught me to embrace life, living it to the fullest every day and to chose JOY, even on a bad day so everything will be okay. I miss you daddy!
  • To my bestie, Stephanie. Who would have thought when our daughters met in pre-school, became best friends – we would be besties?  I am so blessed to have you in my life.  We have been through good times and bad but through it all, we were there to support and encourage each other.
  • To my Thirty One family.  An amazing group of women who have loved and supported me in my darkest days.  My team is AWESOME and they inspire me daily.  My hostesses and customers are so much more than just “orders”, building friendships with many of them.   They all hold a special place in my heart.  It is with their help and support I am able to work my business full-time.
  • Lastly, to my hubby (who probably won’t read this)…who is my ROCK!  I know I am not the easiest to live with (imagine that?) but you are always there, standing strong and supporting me.  Your support and encouragement in my Thirty One “business” gives me the confidence to step out of my comfort zone. Thank you for being one of my greatest cheerleaders.

There are many more people I could (and probably should) thank or talk about from this year.  It has been an AMAZING journey for me and I am looking forward to the blessings God has for me in this new year.  I can’t believe I am actually 60 years old – okay, so it is only a number, right?

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Hope you have ThirtyOne-derful day!

April Fools Day

Happy April Fools’ Day!!! Not officially recognized as a holiday, I am sure there will be a lot of people pulling practical jokes on friends, family and colleagues so be on the look out.

Believe it or not, there are some cultures who see this as the first day of spring, celebrating with general merriment and feasting. Or maybe you are a fan of The Feast of Fools which was a term given to many medieval festivals celebrated during the fifth-sixteenth centuries in Europe. These celebrations developed a tradition of practical jokes, especially when observed in Spain.

Here in the US, many will typically shout, “April Fools!” after pulling off a prank. If you are in Europe, you would yell “April Fish,”. Why you may ask? Well, observers of this holiday typically will tack a paper fish to another’s back and then yell! However, the individual being pranked is still referred to as the “Fool.” I LOVE this…Traditional pranking often stops at midday in the United Kingdom, and if one pranks after this time, they themselves become the fool.

So, how many of you will be pulling pranks today? What is the BEST prank you ever pulled or were the recipient of? Share it with us.

Have a ThirtyOne-derful day!

 

Instant Energy Boost

Yup it is here again and you lost an hour over the weekend with the time change.  I am always glad for this change because it means longer days with warmer weather on the horizon.

What better topic for today than “instant” energy boosts, right?  I’m not talking about massive amounts of coffee although it may be an option.  It was for me many years ago when I was doing the commute of 4 hours a day round trip…

Here are some natural ways to rev up your day WITHOUT caffeine… and yes, it is possible.

#1 – Inhale Mint

Believe it or not, a whiff of this scent can make you feel more alert.  I don’t mean sniffing a candy mint, I mean the real thing FRESH or peppermint essential oil!  There is research which says it can also enhance your memory.

#2 – Slow Down

“Slow down, you move to fast”.. yes, it is an old song so I am showing my age.  The truth is a low or moderate paced walk can energize you because it sends more oxygen to your brain.

#3 – Balance your B12

Eating a healthy balance of foods could do wonders for your energy level BUT vitamin B12 helps your body turn food into fuel.  The vitamin is found in only animal proteins such as meat, poultry and dairy.  If you are vegan or vegetarian, you may want to take a supplement but check with your doctor first.  I actually had an over abundance of B12 for awhile and it can have negative effects on your body as well.

#4 – Have a Hearty Lunch

Do you have mid-afternoon slumps?  I do and it is usually a result of what I ate for lunch.  Yup, your lunch can make the difference in how you feel in the afternoon.  The key is to have a lunch combo of fiber and protein.  Make sure you pick whole-grain breads and pasta or have a hearty soup, stew or salad.  Pack your own lunch in one of Thirty One’s amazing thermals… try the thermal lunch tote and you can personalize it so no one takes your lunch!

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#5 – Just Add Sleep

When I think about sleeping more, I usually think of getting up later  but we should really go to bed earlier.  I know your favorite shows start later at night, right?  The truth is as adults, we need 7 or 8 hours of sleep a night to feel rested and alert.  What is your average?  Here is a trick to help you prep for bed: set an alarm on your phone so you can start winding down for the night.  Once the alarm goes off, put all of your electronic devises AWAY for the rest of the night.  I have been trying to do this a half hour before bed and it seems to help.  Tough but it does work.

#6 – Find Fresh Air

Feeling tired?  Take a break and go outdoors.  Being outside for about 20 minutes may be enough time to shrug off the sleepy slump of the day.  Taking a walk may rejuvenate you.

What do you do to gain energy during the day?  Share your best tips with us.

Have a ThirtyOne-derful day!

Procrastination And Perfectionism Go Hand-in-Hand

 

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Thank you Glynnis Whitwer and Proverbs 31.com for today’s message…

Years ago, I naively thought I was decent at decorating, until people started re-doing my efforts. Whether at church or work, if I was assigned the setup of a table of any kind—snacks, desserts, book sales—someone would come along behind me and re-arrange the items.

It happened so often, that I just stopped trying. I’d laugh it off, and ask to be assigned something else. It’s hard to face a weakness. And because I so desperately want to be good at decorating, it hurts.

When I take a step back, I can see that my standard for decorating is ridiculous. I’m comparing my home, my income, my resources and my style to others who are truly gifted in this area. Logically I should see those comparisons and my personal expectations aren’t fair, and give myself a break.

Only there’s this critical voice inside me that says admit defeat and give up. In a quiet little hiss it says things like, “You’ll never be happy with the results … someone will come along behind you and do it better … you aren’t artistic … if you can’t do it well, just forget it.”

That voice has a name: Perfectionist. And it’s not my friend.

One would think that the desire to do things well is an asset. And it is. But perfectionism isn’t the pursuit of excellence. It’s the pursuit of perfection.

Excellence is possible is some things; perfection is possible in nothing.

Excellence pushes us to do our best; perfectionism pushes us to be the best.

Perfectionism is the enemy of learning and growing and enjoying areas of life where we haven’t achieved mastery. And we procrastinate addressing those areas for fear of feeling unsatisfied, critical, and discouraged.

Procrastination and perfectionism go hand-in-hand for me. And one of my most memorable bouts with perfectionism was when I was writing a book on procrastination.

It was amazing what other tasks I chose to do rather than write. They were all things I’d procrastinated, but apparently dreaded less than writing that book.

I scheduled a medical screening I’d put off for years, made a copy of a car key that required a special locksmith with a special machine, and decided to start excising again.

But write? I was paralyzed by the thought of it. Seriously, why did I tackle a topic that only very intelligent people with lots of degrees and initials behind their name wrote on? I’m no expert!

The more I researched the topic, the more I became so consumed over what to include in the book, that I couldn’t start. Visions of people thinking they’d wasted their money just about made me sick.

Then it didn’t help that I’m friends with someone who has had three books hit the New York Times best-seller list. And although I know I shouldn’t compare my success with hers, the impossibility of writing a best seller made me want to call my publisher to quit multiple times.

Finally, I had to admit I wasn’t going to write a perfect book. And I’m not the perfect person to write on this subject. But I have been called by God to do it. So, since He is MUCH smarter than me, I decided I better sit down at the computer, ask for His help, and start writing, trusting God to lead me.

This was not a one-and-done conversation I had with myself. Each chapter, I had to face that same high expectation and those same fears. What if I left something important out? What if I quoted a study that was debunked a year later, only I didn’t know it? What if a psychologist reads this and posts an angry comment on Amazon?

The perfectionist bully taunted me with dire consequences throughout the entire process of writing this book.

So how did I actually get it done? I chose to trust God.

I know that sounds simple, but it’s really true. Years ago God challenged me to trust Him, not just say I trusted Him. What a difference it makes.

Perfectionism directed my focus on the end result. But when I took my eyes off the results and put them on God, perfectionism lots its grip on me.

No longer was the burden of the results squarely on my shoulders.

Just knowing God won’t let me down gave me courage to start. And He’ll do the same for you. Here is some truth from His Word:

Psalm 9:10, “Those who know your name trust in you, for you, Lord, have never forsaken those who seek you.”

Isaiah 42:16, “I will lead the blind by ways they have not known, along unfamiliar paths I will guide them; I will turn the darkness into light before them and make the rough places smooth. These are the things I will do; I will not forsake them.”

When we are faced with a challenging assignment, one where we doubt our ability to do it perfectly, we can choose to trust God will not fail us. Assured of God’s faithfulness and His love, we can proceed with confidence, giving the work our best efforts.

Have a ThirtyOne-derful day!