What is YOUR Brand?

A few weeks ago I walked into a vendor event to hear “are you the angel lady that sells Thirty One?”.  It took me a minute but then I said “yes”.  I was totally surprised by the question but grateful the two things were linked together.

Obviously you know I am a Thirty One consultant BUT I also love to make and share my angels.

I have found the perfect way to combine my two loves to make a difference in the lives of others.  My traveling angel pins allow individuals to buy an angel and send one to a person who needs some encouragement.  Know someone who is struggling?  Let me know and I will send them a pin.

Where is all of this leading?  I have (accidentally) branded myself as “the Thirty One angel lady”.  Is it a bad thing? No! But I am grateful to have created my own niche of making a difference.

1. Realize branding does apply to you.

No matter what you do, branding can take your career or business to the next level.  Your brand reflects your reputation — what you’re known for (or would like to be known for). What was once called a reputation is now called a brand.  Don’t we all want to be know for something?

2. State who and what you are (not what you’re not).

Remember positive brings positive into your Universe.  Your branding should be consistent from beginning to the end.  Showcase your accomplishments and expertise but don’t overinflate to the point you can’t follow through.  Authenticity is the key.  I am all about giving back.  Hubby says my tagline should be “I will never be Rockefeller (rich with money)” because I am all about giving to others.

3. Honestly, ask yourself what is your value.

When was the last time you wrote down your core strengths. Prepare a list. Ask yourself what your top 5 accomplishments have been in the past 5, 10, 15 years. Which ones stand out as the most value to your business or your company?

Branding is all about impressing others not ourselves, right?  So, why not ask others what they see as your most positive attributes (family, friends, or colleagues). I know this can be scary BUT you may be surprised to find out how others perceive you. You may actually be surprised to see what things come to the forefront as your areas of expertise.

4. Understand developing a brand takes time.

This is HUGE!  I have been with Thirty One for 6 years.  I have done many things to try and “brand myself” but with the help of Desiree Wolfe, I found my niche.  

What does it mean? Every day, I share things which bring my brand (Thirty One and angels) into the spotlight.  I want to make a difference and I try to do it every day in some small way with everyone I meet.  Remember developing a brand is about adding value which results in you being seen and heard. It’s about distinguishing you from your competitors.

5. Create a blog and write what you know.

I hear the groans of those who say “I can’t write”.  How often are you asked the same question by almost all of your customers?  Maybe it is about a situation or a product or a service.  Guess what?  You answer the question a million times, why not write about it and share the answer.  It’s simple – choose a hot question in your field and just start writing by answering it in an article or blog post.  You have now proven you know what you’re talking about.

6. Interact more than less.

I’m still getting the hang of this.  I don’t want to be spammy or pushy or salesy. I do want to gain attention to me (as the brand) then my products and services which leads to more sales.  I may blog daily but I don’t consistently post comments on Facebook groups or on other blog posts.  You need to decide what works with your schedule and time ability.

Your online identity is a priority in today’s busy digital world. I heard “your online branding as a #digitaltattoo which is so true.  Once it is out there – it stays out there. Wonder where you stand right now?  Google yourself, your brand, or your product/service.  See what comes up.  The biggest compliment I have received is when someone I know as an acquanitence tells me they Googled a subject and I came up.

My angels help me stand out with my Thirty One customers.  The angels help them to remember me!  What is your brand?  Share it with us.

Have a ThirtyOne-derful day!

I am the Best

Okay, I have your attention, right?  You are probably thinking “Who does she think she is?”.  “What makes her the best?”  Although, I have some great skills and have received a few awards for my work – I wouldn’t say that I am the best.  “Doubtful Debbie” always lurks in the corner when I think I have built my confidence up to where it can’t be shaken.

In direct sales, as in most businesses, self-promotion is important but we need to say it without actually saying it.  I mean, isn’t that part of the key to growing our business and our brand?  Not always an easy task, right?  I am guessing that I am not alone in this since Entrepreneur magazine did an article about it.  Here are some tips:

1. Identify what you’ve done and and what you’re good at.  For a long time, this was difficult for me.  Believe it or not, I didn’t think I was good at anything.  I was that behind the scenes person who let everyone else get the fame and glory.  I am learning to share my achievements including the things that I worked hard on and failed through blogging.

2. Practice your communication.  I LOVE these key phrases to help – “I’m passionate,” and “I did [this]” or “I worked hard [at that].” Especially when I am talking about my passion for Thirty One, people respond.  They get excited and want to be a part of this exciting adventure.

3. Tell everybody.   This is definitely hard for me but I am getting better.  I mean if we worked hard and built an AWESOME business – shouldn’t we be able to share it with the world?  I mean when people meet me and they ask what I do, my answer is “I am a blogger and a Director with Thirty One Gifts”.  This starts the conversation rolling and allows me to share my passion with them.

4. Be prepared to prove it.  Don’t just talk about how awesome your product is – make sure you are using so that they can see it.  I had a consultant tell me once that no one took her business seriously. Then I realized that she had LOTS of Thirty One bags at HOME!  She never carried one with her.  Now that she is, she is getting sales and parties.  I always have product with me and I include my blog on all of my business cards.

5. Get creative.  For me, sometimes it is tough to get creative.  I offer my customers great service – I try to remember birthdays and key events in their lives so that I can celebrate them.  My VIP customer page offers some fun without promoting sales.  I haven’t found an unusual way to promote myself except by blogging so maybe that will catch some attention.

6. Be generous. Promote and encourage others who are doing a good job and offer your help to those who ask for it.  This is how my team continues to grow.  I love to CELEBRATE – ENCOURAGE – REWARD them for all that they do – big or small.

Are you “THE BEST”?  Brag a little… tell us what you are the best at!

Have a ThirtyOne-derful day!

 

What is YOUR Brand?

When you think about this question, what do you think about?  Do you think about the work you do, your career path, or your title as mom, wife, daughter, etc.?  Those are all a part of YOU but they are NOT who you are.

I had another “AHA” moment the other day as I introduced myself at an ETTM meeting as “Hope Wissel – Blogger and Entrepreneur that loves to CELEBRATE – ENCOURAGE – REWARD women with purses, totes and accessories”. In hind site, I think it would change the “purses, totes and accessories” to a “Girl’s Night Out”.  WOW!  I THINK I might have finally learned how to brand myself – thank you Vanessa Coppes and the many others who have encouraged me on this journey.  So, I ask again – what is your brand?

Here is a blog that I found on branding at mashable.com:

  1. Discover your brand.  I know, easier said than done, right?  I should know it has been a year long journey that keeps evolving as I grow and learn.  Discovery is about figuring out what you want to do for the rest of our life, setting goals, writing a mission, vision and setting up a plan.  NO, I haven’t done all of that but it will be coming as soon as I get a little better in time management.
  2. Create your brand.  Claim your niche.  I have been told that I have done that but the funny thing is I don’t see it.  I guess as long as others do, I will own it soon.  My brand is ME!  Plain and simple.  I know for some that may sound arrogant but the truth is – it isn’t.  My passion is writing, mentoring women, connecting people AND my Thirty One business.

Finding my brand was a journey.  I don’t see myself as standing out from the competition but apparently others see it.  The lack of self-confidence that has followed me for many years as well as Debbie Doubtful and Negative Nellie have been my companions for many years so it is hard to let them go.

Blogging has become part of my brand and if I think about it – writing has always been a part of my life.  As a child, I wrote poetry to express how I felt during the loss of a family member or other emotional events in my life.  I honestly wish I still had some of them around but I never thought that they were very good.  As a Social Worker, I also wore the hat of a grant writer.  Yes, I attended many classes but the truth was – I just answered the questions which seemed very basic.  There were some grants that we didn’t get but I would say the ratio was 1 out of 6 which I guess isn’t bad.  People used to ask me to teach them how to do what I did and I was always amazed because it seemed like such a basic skill.

brand yourselfFind your passion and find YOUR brand.  Your brand should quickly convey who you are so that people can identify with you.  What is your passion?  What is YOUR brand?

Have a ThirtyOne-derful day!