Increase Your Sales

I know, it is getting close to Christmas and Vacation Veronica is ready to creep in.  You know who I mean…. the inner gremlin who tells you  “it is time for you to take a break” or “everyone is shopping at the malls” or any of the crazy thoughts which keep us from moving forward with our business during the busiest selling season of the year.

For me, I am at Day 2 of an event at AT & T in Bedminster.  My first time taking a big event like this in a long time but I am grateful for momma’s help.  A closed event for employees, and vendors.  Okay, so more about how to increase your sales….

No matter what your business, I know there are many of us in direct sales struggling with the same thoughts.  Some are shutting down their businesses getting ready for their own holiday while others are plugging along.  With so many exciting things happening at Thirty One with Customer Appreciation month coming and the NEW Spring Catalog Premiere, I am too excited to be winding down my business yet.  

For many of us, our direct sales business has been changing from home parties to parties dominated by social media.  From Facebook Live to Zoom parties to 31 minute parties to texting parties…. the home party has gone away for many.  I came across a blog by JulieAnne Jones which made me giggle. She starts off with:

I know, I know, your home party plan merchandise sells itself. I’ve heard that a million times from my direct sales clients and friends and I believe it…to a point.

So why does it make me giggle? Because I have said it a million times to potential hostesses when we are talking about booking a “shopping experience”.  Admit it, you have too. We know the “face to face” parties are where things really happen, right?  When people are having fun and you are providing them with solutions to every day problems, they will shop.  Believe it or not, there are ways to provide the same personalized shopping experience on social media but it is for a different blog post…

None of us want to be the pushy sales person BUT you need to be using some sales techniques or you are going to leave money on the table. Okay, maybe not literally but you will miss out on the opportunities in front of you…..

So here are some tips on how to maximize your sales at the end of your home party or at your social media base party.

1. A Wish List. This is a great way for your guests to keep track of the items they like and helps with checkout. Getting customers to tell you what their favorite products are or what is on their wish list is a great way to help them with the best deals when placing an order, hosting a party or joining your team.  I am going to create a google form for my online parties to not only be able to gather information on the guests but to ask for their “wish list” offering a ticket to be drawn for all who complete the form.  A minimal cost but worth it in the end.

2. Shopping.  Help you guests with shopping whether in person or online.  I have been utilizing the Tag Team version of a Facebook party and my guests loved it.  No need to go to the website.  Be sure you include how to shop in at the end of your presentation or during your social media party.  Make it easy for them.  Be sure to talk about customer specials, shipping times, etc.. This seems like a no-brainer but the truth is sometimes we forget something.

3. Provide a Nordstrom, not a Wal-Mart experience for your guests.  Honestly, this is my favorite thing to do.  Spending one on one time with guests.  I will help them find the best deals so they get the most value for their dollar.  Dedicated time to each customer to answer their questions and help them with choices will increase sales and build relationships which will lead to future bookings and sales.  I have been known to spend 45 minutes on the phone with a customer sending sample shots to them just to ensure they receive exactly what they are looking for in a product.

4. Add-on Products. Solution sets have always been a part of Thirty One’s party experience (as well as many other direct selling businesses) A core product teamed with two other products.  Asking guests if they want the monthly special is easy and usually a welcome reminder according to party guests. Your job is to know your merchandise and catalog so well you can suggest add-on products based on what your customers like (upsell).  A high percentage of people will say yes to relevant suggestions, increasing your bottom line.

So, which one of these tips are YOU going to implement to increase your sales for the rest of the holiday season? Better yet, what is YOUR best tip for increasing sales? Share with us…

Have a ThirtyOne-derful day!

Out of the Box Gift Ideas

We are just 18 days from Christmas and I see the panic on the faces of many struggling on what to get those on their holiday list.  I will admit, I had those moments looking for the “perfect gift”.  Having moments where I let the inner gremlins step in bashing those out of the box ideas….

Has your gift giving list grown?  Has your office just decided to hold a Secret Santa?  Are YOUR friends looking for gifts for people in their office or do they know someone who is looking to give gifts to their co-workers or customers?

For those of us in direct sales, I know this sounds OBVIOUS but have you approached them about using YOUR products as gifts.  Now, I don’t mean just hand them a catalog to look through, I mean really help them with their gift giving dilemnas.

I offered my customers this year the opportunity to make their Christmas Wish List.   Remember the wish list of your childhood.  The one where you scoured the catalogs and sale papers making a list of EVERYTHING you could possible want then gave it to your parents who shared it with everyone in the family.

Some created their own list of what they wanted and then told family to contact me.  While others, provided me with a gift list and a few words describing person they needed to buy a gift for.  I then made practical suggestions from our product lines for them.  I know you are all thinking – when do I have time to do that in addition to my shopping, work (full and part-time), kids, etc.  The reality is most will not take advantage of it BUT you could start off by offering it to your hostess or those VIP customers who shop year round with you, never missing an opportunity to share your business with others.

Let’s try it with some of our Thirty One products:

  • Busy Mom, Mom Taxi – what about a Thirty One Hanging Traveler Case bag filled with pens, pencils, note paper, crayons, etc. to leave in the car.  Maybe even a few non-perishable snacks for the kids or an energy bar or two for mom. You never have to hunt for a pen or you can keep the kids busy while in the car.

  • Hubby, Mechanic, Car fanatic – How about an Zip Top Organizing Utility Tote filled with everything they would need to take care of their car?  They can keep everything in the trunk – organized so there is still room for the groceries.

dad's car kit

  • College Student – How about a Large Utility Tote filled with everything they would need in an emergency?  Blanket, jumper cables, first aid kit, etc.  Our daughter got one when she started driving. I know, most people have AAA but honestly sometimes they take FOREVER!  In the dead of winter, would it be nice to have a filled bag in the trunk so when a good Samaritan stopped to offer assistance you had the supplies you needed.  How about filling it with snacks along with a gift card or two.  You will be sending them back to school with food to get through those tough nights of studying..

So, have I sparked any ideas?  Are YOU thinking outside of the box?  Some people will think it is tacky to give a gift of the product you sell but think about how special it will be if it is combined with something they would know you picked out just for them.  I mean we all LOVE our products, why not share them with friends, family and co-workers.

What are you doing for “outside of the box” gift giving this holiday season?  I am still looking for a few gift ideas, how about sharing YOUR best company gift idea with us.

Have a ThirtyOne-derful day!

 

Are You Content?

Mustard-Seed-Faith-by-CRI

It is the last day of November and the panic of the holiday season is about to start (if it hasn’t already).  My calendar is full with lots of business activity over the next 14 days which is exciting so this morning, I took just a moment to STOP!  A mixture of emotions have been flowing through me as the holiday approaches.  I am struggling with being content and not wanting more.  More money to pay bills.  More money to spend and give to others.  More time with my daughter.  More time to spend with family. More business.  More recruits.  More weight loss.  All of these things are attainable with prayer and thanksgiving.

I saw this and it made me think about my contentment…

Being content in our lives takes work. Contentment is not something which just happens. Far from it actually because we are a needy people. We always want something more. We always work harder to get the things everyone else has. We all have even been guilty of commenting on our lack of satisfaction of our life placement. It is once again one of those pesky human nature things.

We wonder why some people are successful or have what we want.  The grass is greener on the other side syndrome takes over in my case (more often than I would like to admit).  I forget to be content in God’s blessings. I forget to be content in the things God has given me. I forget to trust God is going to give me everything I need but maybe not when or how I want it. I simply forget.

Contentment is possible. It simply takes work. It takes commitment on our part to not complain about the things we do not have. Instead we need to focus on the things we do have. Focusing on the pure grace God has given each and every one of us. This contentment is important so that we can in fact continue to praise God the way that He deserves……

Today, as I reflect, I am content.  Content in my business.  Content in my marriage.  Content in my life.  I know God will continue to bless me if I remember everything I have is a gift from him.

Are you content in your life?  Are you struggling to find the positive when there only seems to be negative?  PAUSE and give thanks for everything – no matter how small.  You will be amazed at how this “gratitude walk” will change your outlook.  If we practice this each day, Negative Nellie will find a new home.   We will be content and happy in our lives.

Have a ThirtyOne-derful day!

 

Product of the Week: Catch All Bin

The holidays are quickly approaching, okay so maybe not as fast as everyone wants you to believe BUT Christmas is only 9 weeks away.  You would think it was next week with all of the holiday decorations showing up in the stores, right?  It would be nice to get through at least Halloween before they started with the Christmas trees but since it isn’t going to happen, I figured I might as well join in the frenzy.

Every Monday for the next 8 weeks, I am going to do a “product of the week” with tips on how you can use this AWESOME product or who it would make a great gift for.

First up is the Catch-All Bin from Thirty One.  Why will you or someone you know love it?  One product with many different uses.  The Catch-All-Bin can be your answer to household clutter and disorganization. It has a large, open space and a convenient handle for easy transport, which makes it the perfect storage solution for toys, and those shoes in the entrance way.

It goes great in the guestroom to hold grooming supplies, toilet tissue, rolled up towels or throw blankets.  Why not put it in your bathroom or under the sink so everyone can stop yelling for mom when things run out?  The truth is, they will probably still call for you to help them but at least you can direct them to just one spot.Organize your kitchen pantry by using it to hold your spices and seasonings, canned goods, napkins,and even your KitchenAid.  Yes, it will hold up to 25 pounds!!!!  Know someone who just moved into a new home?  Fill the Catch All Bin with a bottle of wine or two, some glasses and snacks.  How about giving the baker some new recipes and the ingredients to make some yummy new treats?

Have some crafters on your list or maybe a seamstress or two?  Not only will the Catch All Bin hold a sewing machine but think of all of the fun notions you could fill it with for the hobby person on your holiday list.Tired of the “gift bags”?  Hate to wrap presents?  Why not use the Catch All Bin as your wrapping?One product with a multitude of uses.  What are the key reasons YOU will love Thirty One’s Catch All Bin?

  • Structured shape stands on its own
  • Collapses for easy storage
  • Single handle for easy transport
  • Large, open space
  • Monogramming and personalization options available
  • Approx. 13.5”H x 17.75”L x 8.5”D

Who on your shopping list would LOVE one of these?  Need help with personalization?  Let me be your personal shopper.

There is still time to take advantage of my layaway plan too.  Fill out the form below and let me know.

Have a ThirtyOne-derful day!

Throwback: An Act of Kindness

No-Act-of-Kindness-Is-Wasted  This post first appeared in 2015..

Today’s blog was inspired by Lori Deschene….

As we approach the last few shopping days till Christmas, I have noticed a few things: tempers are shorter, people are in a hurry, while store employees are tired and feeling unappreciated.  The happiest time of the year has become the “let’s just get through this season”.  No, I am not being Negative Nelly just stating some observations while I was out shopping the other night.

The holiday season has taken on a new meaning for me.  I can’t explain it – hubby would say it is old age.  LOL.  I have found myself NOT just getting a gift because I need to get something.  I am NOT spending tons of money to show how I feel about someone.  I have found myself showing compassion and understanding more than ever before. I am surprised at their response.

Over the years, I have been shown kindness in many ways from friends and family but the kindness of strangers has taught me lasting lessons.  Think about it as you check out at the register.  Smile and greet the cashier.  Ask them how they are doing.  Maybe give someone a tip that they weren’t expecting.

They all have struggles, and dreams, and goals, and responsibilities, and they too could benefit from someone showing them patience, kindness, and understanding if they’re a little slow or less than friendly.

The other day I was with hubby as he stopped for gas.  He ALWAYS pays cash.  The total was $16 and he told the attendant to keep the change.  Okay, so $4 isn’t a big deal but the smile that spread across the attendant’s face was priceless.  He couldn’t thank us enough.  A random act of kindness made a difference in someone’s day.

The world is a better place when we see people beyond their nametags, and visualize everyone as someone who truly is doing their best.

We’re all a little scared and a little rough around the edges.

We’re all looking for love, support, acceptance, and appreciation.

And we can all get and give these things every day, one tiny act at a time.

Has the power of tiny acts of kindness, forgiveness, and acceptance made a difference in your own life?  Here are some suggestions from Tiny Buddha’s 365 Love Challenges of small acts that we can all do:

Be patient and understanding with people who serve you, especially if they have a lot of customers to tend to.

Compliment someone who serves you in some way (for example, a waiter, barista, or bus driver) on how well they do their job.

Empathizing instead of criticizing is a big thing. Getting up to help instead of sitting back and judging is a big thing.

Keep an eye out for someone who looks sad—a friend, coworker, or even stranger—and say something that might make them laugh or smile.

It may seem like a tiny thing, but sometimes the tiny things are the big things.  And it’s big things like these that help us all feel seen, appreciated, and loved—and far happier for it.

What Random Act of Kindness will you do today?  Share it with us and let us all celebrate the spirit of Christmas this holiday season.

Have a ThirtyOne-derful day!