What is YOUR Brand?

A few weeks ago I walked into a vendor event to hear “are you the angel lady that sells Thirty One?”.  It took me a minute but then I said “yes”.  I was totally surprised by the question but grateful the two things were linked together.

Obviously you know I am a Thirty One consultant BUT I also love to make and share my angels.

I have found the perfect way to combine my two loves to make a difference in the lives of others.  My traveling angel pins allow individuals to buy an angel and send one to a person who needs some encouragement.  Know someone who is struggling?  Let me know and I will send them a pin.

Where is all of this leading?  I have (accidentally) branded myself as “the Thirty One angel lady”.  Is it a bad thing? No! But I am grateful to have created my own niche of making a difference.

1. Realize branding does apply to you.

No matter what you do, branding can take your career or business to the next level.  Your brand reflects your reputation — what you’re known for (or would like to be known for). What was once called a reputation is now called a brand.  Don’t we all want to be know for something?

2. State who and what you are (not what you’re not).

Remember positive brings positive into your Universe.  Your branding should be consistent from beginning to the end.  Showcase your accomplishments and expertise but don’t overinflate to the point you can’t follow through.  Authenticity is the key.  I am all about giving back.  Hubby says my tagline should be “I will never be Rockefeller (rich with money)” because I am all about giving to others.

3. Honestly, ask yourself what is your value.

When was the last time you wrote down your core strengths. Prepare a list. Ask yourself what your top 5 accomplishments have been in the past 5, 10, 15 years. Which ones stand out as the most value to your business or your company?

Branding is all about impressing others not ourselves, right?  So, why not ask others what they see as your most positive attributes (family, friends, or colleagues). I know this can be scary BUT you may be surprised to find out how others perceive you. You may actually be surprised to see what things come to the forefront as your areas of expertise.

4. Understand developing a brand takes time.

This is HUGE!  I have been with Thirty One for 6 years.  I have done many things to try and “brand myself” but with the help of Desiree Wolfe, I found my niche.  

What does it mean? Every day, I share things which bring my brand (Thirty One and angels) into the spotlight.  I want to make a difference and I try to do it every day in some small way with everyone I meet.  Remember developing a brand is about adding value which results in you being seen and heard. It’s about distinguishing you from your competitors.

5. Create a blog and write what you know.

I hear the groans of those who say “I can’t write”.  How often are you asked the same question by almost all of your customers?  Maybe it is about a situation or a product or a service.  Guess what?  You answer the question a million times, why not write about it and share the answer.  It’s simple – choose a hot question in your field and just start writing by answering it in an article or blog post.  You have now proven you know what you’re talking about.

6. Interact more than less.

I’m still getting the hang of this.  I don’t want to be spammy or pushy or salesy. I do want to gain attention to me (as the brand) then my products and services which leads to more sales.  I may blog daily but I don’t consistently post comments on Facebook groups or on other blog posts.  You need to decide what works with your schedule and time ability.

Your online identity is a priority in today’s busy digital world. I heard “your online branding as a #digitaltattoo which is so true.  Once it is out there – it stays out there. Wonder where you stand right now?  Google yourself, your brand, or your product/service.  See what comes up.  The biggest compliment I have received is when someone I know as an acquanitence tells me they Googled a subject and I came up.

My angels help me stand out with my Thirty One customers.  The angels help them to remember me!  What is your brand?  Share it with us.

Have a ThirtyOne-derful day!

Unclutter on Friday

Have you started to countdown to the end of the day?  Are you overwhelmed? Are you exhausted?  Do you easily get distracted?  Whether you own your own business or work for someone else, we have all had these feelings.

Some days I have even thought “it would be easier to go back to work”.  Who am I kidding?  These feelings are usually a result of playing the “comparison game” then trying to follow what someone else is doing.  The result, I am headed in a 100 different directions making no progress at all.  So, I usually

No, it isn’t easy but you have to decide if you want to focus or give up.  Yep! Are you going to focus on one direction, one massive goal or give up and give in to all all the competing images and blogs and social media streams?

Listen. I get it. I fight the comparison game too!

I love the opportunity to get my cup filled from the AMAZING Carrie Wilkerson on a regular basis as a leader with Thirty One.

Staying focused is not easy.  It takes practice.  Here are some tips to help:

1. I am on ONE thing at a time.

Yes, ONE! I have a daily checklist of the things I must get done every day.  I work each thing one at a time.  I close the tabs my computer so I’m not scrolling through Facebook or watching for alerts to come through, or watching for incoming emails. One thing at a time. I used this same theory years ago with paper.  It worked then and it works now!

2. Invest (pay ) in ONE course or seminar or conference per year.

I know there is ALOT of FREE classes and offers out there.  I have signed up for many of them and then don’t attend.  I’m trying to focus on ONE skill for the year. No, it isn’t easy.  I have been the “I want the magic wand” type of girl and it just hasn’t worked.  So it is time for a change.  If you are going to pay for a training, find the person who you connect with.  Honestly, I have paid for lots of classes and got nothing out of some of them.  I have followed lots of coaches but have found only two whose tips have really helped me in my business.  Guess what?  I’m sticking with them.  Will I still take some free classes?  YES!  But, I won’t be spending money to “try them out”.

3. I am intentional on social media. 

This is a work in progress for me.  Learn your audience.  I actually did a poll in my VIP Facebook group to ask them what things would be helpful and fun for them.  I used to watch my friends and do what they did but I stopped because I usually end up feeling inadequate which is not helpful in growing my business.  I use Cinchshare to ensure consistency in my posts BUT I also jump in and share things at random.  I always make sure I stop in to see who has liked or commented on posts.

4. I have my work scheduled.

The truth is what we schedule… happens. Think about your hair appointment, dentist appointments or even lunch with your parents or kids.  Does it mean “You Must Have xx Hours Set’?  No, it means you need to schedule what works best for you.  I have found the consistency pays off.  Did you ever take up an instrument?  I played the piano for years.  It took lots of time practicing a little bit daily (30 minutes or so) moved me along faster than cramming 5 hours of practice in once a week. Be consistent and schedule.  Will my week look the same as yours? NOPE! I am up early and in my office usually by 6:30AM.  Hubby is off on Monday and Tuesdays so these are my weekends with limited hours in the office.  You need to set aside time for the things which are important to you.  I plan out my week each Sunday night.  I have a morning routine and an evening routine (hubby works swing shift).  It allows me to be consistent and work towards my goals.

I know this isn’t rocket science or brain surgery and I am sure you have heard these tips a million times.  I’m sure I have even written about them before.  Remember “you can’t get different results if you keep doing the same things”.  So are you ready to try something new?

Hope this was helpful and here’s to a ThirtyOne-derful weekend!

Happy St. Patty’s Day

Do you have the luck of the Irish?  Is it an old’s wives tale or do the Irish really have more luck than the average person?  If you were to surround yourself with successful people would they all need to be Irish?

Think about the people you surround yourself with.  Think about your different communities – are the people you surround yourself with a good influence on you and your business?

Here are some suggestions on how to surround yourself with success:

  • Identify the three major business relationships you have.   At first, I thought this was about my 3 major business relationships – my customers, my hostesses and my team.  Yes, these three groups of people absolutely help me to succeed and meet my business goals BUT what about your business communities.  Those who support, encourage and celebrate you on a regular basis.  Maybe it is Facebook Community or a business coach/mentor or maybe it is your business partner or even a networking group you are a member of.  REMEMBER: consider forming new professional relationships with successful people you can bring to the forefront of your inner circle.
  • Learn from the negative.  No matter what industry you’re in, there are going to be a number of negative people and/or situations (think Eeyore).  Instead of letting this negativity bog you down and keep you from doing your absolute best, use it to learn what NOT to do and bolster yourself onto your own successful path (think Tigger).  Will you be an Eeyore or a Tigger?  Which are you – I am a Tigger!!!

  • You don’t have to actually know successful people to learn from them.  Take what they can offer you about success in business and apply those things to your own situation.  I am blessed to have some VERY successful people who have been helping to continue to grow my business – my Thirty One sisters, Desiree Wolfe and the League of Audacious Women as well as some AMAZING women I have had the privilege of meeting and learning from.
  • Pay it forward.  Maybe those around you who seem negative just need someone to inspire them.  Don’t be afraid to be the person.  Your determination to be successful can certainly influence someone else in a positive way if you exude your optimism and drive in all that you do.  I LOVE paying it forward.  Sharing with my team and potential Rays of HOPE team members.  Paying it forward it part of my God-sized dream..

Surrounding yourself with success, can be a challenge.  It is an important challenge to take on because your attitude is a key indicator of your success.  What are some ways you surround yourself with success? We’d love to hear from you in the comments section below!  

Have a ThirtyOne-derful day!

 

What is Your Favorite Wellness Tip?

geri hirsch + stretch // 141 Wellness TipsI have spent the last month faithfully going to Weight Watchers, measuring what I eat and sticking to the Candida Diet to detox my body.  I still have a ways to go but I am thrilled with the results. Each day feeling a little bit better.

Recently, I was on an Zoom call with Amber Annette and Desiree where Amber talked to me about how consistency equaled confidence and success.  We talked about the importance of positive mantras every day.   I started spending every morning (about 5 minutes) reading over my mantras and then visualizing my goal. It has set a tone for my day.

While doing all of this, I have found some really good (interesting) wellness tips online.  I hope you enjoy and possibly put to practice some of these life changing wellness tips.  We know the importance of water, sleep and exercise but you may be surprised at some and find a handful of new ideas.

1. Balance. Taking the time to give equal energy to all aspects of your life.

2. Loving yourself, taking care of your body, and appreciating everything around you.

3. Fresh air, sunshine and smiling 👣

4. Use Shea butter on your skin to keep them soft and smooth esp during winter –

5. Love and respect to everyone and around you as well as yourself!

6. Don’t ever deprive your body of anything. If it wants something, give it in moderation. Wellness is about working to be the best version of yourself and embracing yourself wholly for all you are

7. Ground yourself every day (find which method works best for you, whether it’s yoga or meditation or tai chi, etc.)…then imagine white light surrounding you and dissolving the energy cords and negative thoughts and chatter clogging your being so you can glow and✨SHINE ON!✨

8. Stress management in your surrounding is so important. Blaming others inwardly or outwardly only de-energizes us. Notice your thought patterns today. Are they of acceptance or judgement? Eliminating all drama can help immensely.

9. Start your morning off with 2 TBSP of coconut vinegar, a bit of coconut nectar, and 4-8oz of warm filtered water to help your stomach acidity. Then take a probiotic because it is best absorbed after vinegar. Anyone ever try this or have a similar morning drink?

10.  Morning lemon juice with water water or apple cider vinegar on a empty stomach + at least 5 mins of morning grateful-positive affirmations help me inject purpose every day, no matter how hard it might be or how many challenges I have in my life, being grateful even for the little things always helps me push through!  Another alternative is fresh carrot juice.

11. Skin oiling before a shower keeps you grounded and vitalized.

12. Eating fruit on an empty stomach, chaga tea anytime, & dry skin brushing for a healthy lymphatic system.

13. Listen to your body and live a life of balance (in spiritual, emotional, and physical aspects). And never underestimate the therapeutic power of giving to others in selfless love and being grateful for what you have

14. 11 minutes of conscious breathing a day. ” if you do not breathe consciously for 11 minutes a day, you lose 40% of the vitality of life… But if you do breathe consciously for 11 minutes a day, you can do exactly what no miracle can do, because our life depends on the breathe of life.” – yogi bhajan

15. Break a sweat at least once a day- good for the body and the mind

16. Surround yourself with those you can laugh with openly. – you know those deep belly laughs.

17. Develop a daily a morning routine consisting of nourishing your mind, body, and spirit and stick to it!

18. Self love is the greatest medicine. when we truly, deeply love ourselves, we will naturally understand how to care for ourselves, mentally, physically and emotionally. Listen to your body & your gut brain!

19. Dandelion root! Best for acne, and great hangover prevention tool.

20. Make sure to do at least one good thing for yourself everyday. It can be as small as drinking enough water, a workout, going to bed early, and eating well.

21. Epsom salt + baking soda in a hot bath with your favorite essential oils

22. See light in every situation and not allowing negativity in

23. Eat an avocado a day

24. Keep a positive outlook in life regardless of your circumstances. Healthy food is essential, but few things can compensate for a negative attitude. Gratitude works wonders

25. Strive for 90% good, 10% naughty. And laugh a lot.

What is your BEST wellness tip?

Have a ThirtyOne-derful day!

 

#BeYourOwnBoss

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The quaint streets of Sylva, North Carolina were my office last week.  Yes, I was on vacation BUT I was also a walking billboard for my business.  I started conversations and made connections.  I have to admit, it was out of my comfort zone BUT the streets of NC seem so much more welcoming then the streets in NJ.

One of the best “perks” of being of being your own boss and have a direct sales business is I get to have total freedom on how I run my business. Honestly, running a successful direct sales business can become an all-consuming task.  To keep that from happening, you have to stay on top of everything that’s going on in your direct sales business. I know, you are wondering is it worth all of the effort?  Let me tell you – it absolutely is!

Here are some tips and tricks for keeping everything manageable:

#1 You need to stay hungry for success.

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This is one of the toughest things for me.  Set goals for your business around bookings, sales, and recruiting and create a strategy for going after them on a daily basis. This helps you to stay focus and succeed in all three areas. Not only will it help you to keep creative, but you’ll be modeling things that your team can follow to grow their business.

#2 Keep an eye on your business facts and figures.

Keeping you eye on the numbers doesn’t mean just checking your reports to see if you and your team has sales.  I have gotten better with “organizing” my expenses BUT they still are not logged in my records.  The bottom line is that if anyone asked me what it costs me to do business, I would have to just guess. This is not good. You need to “know your numbers” before the end of the year and doing taxes so you have a true read on how you’re actually doing in your business. This means you need to organize accounts, track expenses, and keep everything up to date so you know where you are at any given moment. I use a simple tickler file to organize expenses, now the key is to put them on the excel spread sheet every month.  When you know your finances are in order, then you will know how your business is doing,  NO, it isn’t much fun but if you do it at least once a month, life will be easier.

#3 Stay Educated and Execute what you learn!2317e07863b5414d8ee1011c7062804c

Keep up to date on trends in your company and in the industry by reading magazines, blogs, and your company information and publications.  Things happen and you need to be sure you’re on top of any changes as soon as they happen. Some would recommend reading newspapers like Financial Times and The Wall Street Journal because the information in these publications can have an impact on you even if it’s not business specific. I find some of the best information coming from expert emails and newsletters, like Julieann Jones or Becky Spieth or Desiree Wolfe.  Reading is great but if you don’t DO SOMETHING with the information, there is no real value to you.  If you read something which sounds like a good fit for your business, make a plan and take action to try it. Even if it doesn’t work out the way you planned, you’ll learn from the experience – win or lose.

#4 Social media – pick two!

Social media – Facebook, Twitter, Instagram, Pinterest, SnapChat, Google Hangouts and the list goes on.  It seems like every day there is a new spot to promote your business.  Overwhelming?  To me it is.  The key is knowing where your target market hangs out.  If most of your customers are on Facebook and Instragram, start there.  Be consistent.  Share and don’t constantly ask for sales. Don’t be that “pushy” sales person.  You want to be seen as a trusted expert in your product area.  I am consistent on Facebook by using Cinchshare.  I LOVE it.  The minimal cost allows me to plan my posts even when I am on vacation.  CLICK HERE to get a free trial.  Taking the time to post for a week will same you time and will help to increase your visibility online.  This is a great way to keep things simple.

What are your best tips for staying on top of the “business” of your business (or home projects).  Share them with us.

Have a ThirtyOne-derful day!