Although, I have some skills and have received a few awards for my work – I wouldn’t say I am the best. “Doubtful Debbie” is always lurks in the corner. Just when I think I have built my confidence up to where it can’t be shaken, she pops her head! Since MS has entered my life, those inner gremlins seem to come more often. Add to it, relapse and recovery and those gremlins have a field day.
In direct sales, as in most businesses, self-promotion is important but we need to say it without actually saying it. I mean, isn’t branding part of the key to growing our business? Not always an easy task, right? I am guessing I am not alone since Entrepreneur magazine did an article about it. Here are some tips:
1. Identify what you’ve done and and what you’re good at. This has always been difficult for me. Believe it or not, I didn’t think I was good at anything for many years. While working in the non-profit world, I was a behind the scenes girl. The one who let everyone else get the fame and glory. I got my share of rewards but I never felt like I truly deserved them. I am learning to share my achievements along with my failures through blogging.
2. Practice your communication. I LOVE these key phrases to help – “I’m passionate,” and “I did [this]” or “I worked hard [at that].” When I share about my my passion for Thirty One, people respond. When I share about my passion for my angels, people respond. They get interested, share their stories and then usually shop.
3. Tell everybody. This is definitely hard for me but I am getting better. I mean if we worked hard and built an AWESOME business – shouldn’t we be able to share it with the world? I mean when people meet me and they ask what I do, my answer is “I’m a Director with Thirty One Gifts, a blogger and a crafter”. This starts the conversation rolling and allows me to share my passions with them.
4. Be prepared to prove it. Don’t just talk about how awesome your product is – make sure you are using it so they can see it. I had a consultant tell me once , no one took her business seriously. Then I realized she had LOTS of Thirty One bags at HOME! She never carried one with her. Now she is a walking billboard and she is getting sales. I always have product (Thirty One and angels) with me and I include my blog on all of my business cards.
5. Get creative. For me, sometimes it is tough to get creative. I offer my customers great service – I try to remember birthdays and key events in their lives so I can celebrate them. My VIP customer page offers some fun without promoting sales. I haven’t found an unusual way to promote myself except by blogging so maybe it will catch some attention.
6. Be generous. Promote and encourage others who are doing a good job and offer your help to those who ask for it. Giving back and making a difference in the life of others is the thing which keeps me going. From chemo comfort bags to Fight Hunger Campaign to mailing an angel to someone who needs some cheering up. Helping others is what I like to do.
Are you “THE BEST”? Brag a little… tell us what you are the best at!
Have a ThirtyOne-derful day!