Everything Spooky….

YEAH!!  October has arrived and I am so excited.  Since Irma caused our cruise to cancel, I am headed to North Carolina this month to spend some time with my daughter for her birthday.  October also means football is in full swing.  Despite all of the negatives in the NFL, I do like football so I may have to switch to cheering for college football instead of the J-E-T-S!

At Thirty One – October means the kick off of some many things….

There is tailgating, football, Halloween, birthdays (in our family), anniversaries, Thanksgiving and yes, Christmas. Here are some of the EXCITING things happening at Thirty One!  Thirty One launches our Holiday Gift Guide as well as our Online Exclusives which make great gifts for the holidays…

       

#1Have you every thought about being a part of Thirty One?

Want to have debt-free holiday?  How about some girl time after playing mom taxi?  OR do you want to solve your holiday gift giving with awesome discounts on amazing products?  Thirty One is offering a Holiday Enrollment Kit!  For just $50 you can get some of the TOP gift giving products to share with your friends and family.  Check it out:

   

Don’t worry, you can also still pick from either of the  $99 kits if you want.  They are packed with some of this seasons top sellers – the Retro Metro Bag (my favorite) and the large utility tote which has been a company top seller since it was introduced!

PLUS, during your first 4 months of being a consultant you get to earn MORE!  In addition to your 25% commission, when you reach $500 in sales every 30 days, you will receive a 25% credit in your back office to help you grow your business.  Have more than $500 in sales, there is no limit to the credit!  How cool is that!  Here is what it looks like:

Oh, there is one more thing…. join in October and submit a $1000 in sales and YOU will get a FREE Cindy Tote in the Black Dotty Pebble which is an exclusive available online during this holiday season.

#2Be a Hostess with the Mostess!

Not interested in joining our pink bubble – how about hosting your own party?  Did you know for just $200 in orders, YOU can have a qualified party.  You will get $25 in FREE product, 1 half price item and 1 hostess exclusive.  Did you know it is only takes 6 orders of $35 to have a qualified party? I offer home, catalog/online, on the go and Facebook parties. Fundraising opportunities are also available!  Which one will fit into YOUR busy schedule?

#3 – Don’t want to join, and not interested in being a hostess…..

How about getting a jump on your holiday shopping with a choice of these three products:

FIRST, you can shop this month’s customer special which is the either the Retro Metro Weekender, the Foldover Weekender or the All Packed Duffle for $31 each with a $35 purchase .  You can pick your choice of one for each multiple of $35 you spend!

TWO, you can send me your holiday wish list and we can put you on the budget/layaway plan for 3 months with everything being delivered to you in plenty of time for your gift giving events. Join my Holiday Gift Club. For more details, fill out the form below:

Which one will you pick??

Want a chance to earn FREE stuff, get special deals and more….

Have a ThirtyOne-derful day!

Growing Your Business Online

Over the last three months, I have seen a change in my business.  After talking to other direct sellers, a lot are seeing the same thing.  Many in direct sales are seeing their business move to more online sales/ parties and less “home parties”.  I LOVE home parties.  I love connecting with women and getting to know them.  I love seeing them smile as they spend time with friends, reconnect and relax.  That is what makes me smile. So I need to learn how to do the same thing online.  Is it possible???

You can imagine how I struggled when I found my calendar empty with the exception of some Facebook/ online parties and a few vendors events.  Those inner gremlins began to jump for joy as they saw the perfect opportunity to play the “negative” mantras and the comparison game.  It was tough squashing them but I had to give it a try.

I went on the hunt to find new ways to connect with people on Facebook or to engage my customer base from the last 6 1/2 years.  I knew it wasn’t going to be easy.  I knew I would try things which would flop while other things would be a success.  I was willing to commit to it because I wanted to continue working my business full-time and make a difference in the lives of others.  Even tougher because I am a little tech challenged.

I tried Facebook parties before.  Some were successful while others flopped.  I looked at the differences.  Hostess coaching played a huge factor in those which were successful. Hostesses who wanted to earn FREE product and were willing to at least do a little bit to help make the party a success.  Flops were usually associated with no participation from the hostess or I was using other people’s scripts and not making them mine.  Admit it, you have done the same thing!

I looked for people who were successful in running their direct sales business solely online.  I looked for tips and tricks from other direct sellers.  I was bound and determined to make it work.  Here is actually a blog post I wrote almost 4 years ago which talks about this exact subject:

As Jason Dorsey says – you need to communicate with different people differently.  In Inc. Magazine there was an article on “4 Tips for Using Social Media to Sell“.  I love that Matt Heinz talks about “social selling” instead of “social media”.  Here is a link to his book “Successful Social Selling”  Here are the 4 key principles shared in the article:

  1. Getting more “followers’ in not a goal.  “There is no connection between the number of followers or likes and your amount of sales.”  So true!  I have been doing this through my blog but now I have ventured into the social media realm to do the same thing.  Sharing products and information by offering people an opportunity to experience Thirty One products without the HARD sell.
  2. Connection is not engagement.  Selling comes from interaction and not just pushing my message or expertise.  I am learning to respond to each person who comments on a post, especially the engagement ones.  You need to INTERACT with people to build a relationship with them whether online or in person.   
  3. Buyers signal by declaring problems.  I am still working on this one. LISTENING for signals when you are face to face is one thing but I find it so much more difficult online.  I worry about giving a “sales pitch” or “being pushy” when I “think” I hear those signals.  
  4. You are not in control.  This is so tough for those like to be in control!  “If you tweet, blog, or post about a solution, idea, or product a person doesn’t need, they won’t necessarily connect with you. If you are listening to the social Web and hear someone declare a problem you can solve or a question you can answer, giving you an opportunity to send a relevant response, then you are truly engaging.”

It has only been three months of consistently trying things online and it is working.  I will admit, I stress at the first of the month when the calendar looks light BUT then I get busy.  Over the last 3 months, I have met my personal sales goals and my team has met theirs and almost ALL of us do just do things online.  Consistency is the key.

So, what are your thoughts on social selling ON social media?  If you use Social Meda, what platforms do you use and are they creating business opportunities for you?  Please share your thoughts…. Have a ThirtyOne-derful day.

Marketing to Millennials

This old lady struggles with expanding my customer base or should I say bridging the generation gap.  I know Thirty One (and other companies) provide simple solutions for millennials (the 18 – 35 year olds) but sometimes I just miss the mark. Thank you Nika Stewart for some great tips on how to reach the largest living generation!

I remember reading the newspaper (delivered to the house by a paper person) every morning.  It was how I got the news. I got gift ideas from television commercials or catalogs in the mail.  I learned about fashion by flipping through magazines. Yup, I’m old.  Now those things have been replaced with smart phones and social media.  A simple touch of a button and everything is at your fingertips.

Millennials can usually be found buried in their phone ignoring traditional media ads.  They are always engaging on Snap Chat, Twitter, Instagram, Pinterest and occasionally Facebook.  I’m sure there are some new things out there too but I don’t know them yet.

So as a direct seller who is looking to expand your business, how do you reach these tech savvy consumers when you are an old timer?  Here are some tips from Ghost Tweeting and Nika Stewart:

#1 Social Media

You will find the millennial on Facebook, Instagram, Snapchat and Twitter on a daily basis. Social networks are the primary way they get their information. They’re scrolling through feeds searching for a laugh, for inspiration, for food, and for news.  To them it is not a dark hole to get lost in, it is where they get news, inspiration and connect with friends.  We used to pick up the phone and TALK to people. I actually miss the days of talking on the phone.  Social media is a black hole for me which soaks up time or at least it is my perception.  Maybe it is time to change the  mindset!  So, how do you create content to appeal to them?

Lighten up: Want to have your posts shared creating a wider customer base?  Make it funny even if it is serious.  Find trending topics, add your product information and post silliness.  “70% of millenials say they share content because it makes them laugh”. Think of how many more people you will reach this way.

Provoke an emotional response: Millennials want real, they want gritty, and they want to be moved. Get deep and create content to tug on their heartstrings.  

#2 Engagement

How many times have you posted on your personal page, your VIP group or even on your business page and heard crickets?  You are consistently posting maybe a few times a day (on your own or with the help Cinchshare) but no one is engaging in the posts.  First, did you have a call to action in your post?  The truth is, you are not working the social media circuit if you’re not engaging with your followers.

Millennials are hungry to be part of something bigger, and they need to be accepted. Nothing provides acceptance like addressing users personally. This means commenting back, responding, and keeping conversations open. Users who are engaged with accounts (not just broadcast to) are much more likely to share, recommend, and tell friends about the brand they feel a bond with. 

Do you respond to comments or just “like” them?  Do you engage those who comment in conversation or do you just talk to everyone?  Go back through your posts and see what posts get the most interaction.  In my VIP group, it is usually contest or questions; so why would I change this up on my personal or business page?

#3 Video

Facebook LIVE was a game changer when I started doing regular posts but I got out of the habit.  I find it easier to type my content or put it in pictures than I do talking in a video.  Video marketing is the gold standard these days, everyone is doing it.  According to Animoto (I rediscovered this again), “80 percent of millennials consider video content when researching a purchase decision.” 80 percent! Yes, you need to do video.  It doesn’t have to be you personally, it doesn’t have to be long or perfect – it just has to be a video with a message.

Millennials want to be informed as well as entertained, so create video content to demonstrate expertise in your field while keeping your brand relevant and lighthearted.  I know for us “old timers” this could be tough but it is definitely going to be a game changer.

Video options include: customer testimonials, behind-the-scenes livestreams, demonstrating products in action… get creative! Video provides an unprecedented opportunity to make a meaningful connection with the masses.  I have been working on some and sharing the ones ThirtyOne does to keep things fresh.

The marketing landscape is changing and the baby boomers (like me) will either be left in the dust or decide to move forward stepping out of our comfort zone.  The days of formal presentations, and slick ad campaigns is gone.  The traditional marketing no longer works.   The sooner we embrace new methods for reaching customers especially this generation, the sooner we’ll see our business grow.

How are you changing your business to  grow?  Share your ideas with us.

Have a ThirtyOne-derful day!

 

 

What Will $1 Buy You?

The Back to School sales have started.  Everywhere you turn there is a sale on school supplies, right?  We rush to Staples (or Target or Walmart) to grab this week’s special for $.25 – $1.00.

Have you ever thought about why a “dollar store” is so popular?  You can now buy anything and everything at the dollar store.  Sometimes we even buy things we don’t need just because it is one dollar.

What if you could start your own business for $1.00?  Seems crazy right?  No risk involved, just the opportunity to earn some money as well as get some FREE and discounted products.  Would you jump on it as fast as you would the “stuff” from the dollar store?

I have been sharing the details in my VIP Customer group for awhile.  Actually as soon as Thirty One announced the opportunity back in July.  See this why it is important to be a part of my VIP group?

Just when I thought this company could not get any better, they offer this AMAZING deal.  

Yes, you can actually join for $1.00.  No, you won’t receive the enrollment kit BUT you will get the chance to buy one once you earn some money.

Maybe you are thinking…. I can do what she does. Or, I don’t have time.  Or, I am not a sales person.  Or I could use an extra $300 per month.  The truth is, when I joined Thirty One 6 1/2 years ago, I was a crazy busy COO for a non-profit who commuted 4 hours a day round trip to work.  Yes, I was a crazy lady.  Still am but now I don’t commute.  LOL.

Yes, I made money from the beginning.  How?  I carried and used the products.  I shared it with my co-workers.  I handed out mini catalogs everywhere I went.  Oh, did I mention I was planning my wedding at the same time that year.  I get life is crazy busy – kids, work, family… and the list goes on.

When you join us this month before the holiday shopping season starts,  you get to make some money so you could have a CASH holiday season.  Wouldn’t it be nice? There are TWO options to joining our Thirty One family and the Rays of Hope Team. Check this out..

You join for $1.00.  You invite your friends to your launch party (online or home) and I will do it for you.  You received hostess benefits (FREE and discounted products), you get to keep all of the bookings from the party, you earn commission (25%) and business credit (25%**). 

Here are the details on the NEW Start Swell program where you earn credit towards business supplies….

If this was in effect when I joined, I would have had $360 in credit – not bad for a hobbiest or a part time gig.  Yes, I had no intention of doing Thirty One full-time when I started.

Look at what you can earn as a Hostess during the month of August.  Look at this NEW limited edition product available to hostesses for a minimum of a $200 party! But the best part is, if your party jumps to $600 or more, you get this for FREE!  Two bags for the price of one.

I get it.  I have been the crazy momma  but I can help you make it quick and easy!  I will be happy to come to the baseball field.  At the pool – I will come there. No big presentation, just a party on the go – complete in about 1 hour. OR how about an online party? We can do a Facebook party for 31 minutes LIVE or a theme party over 4 days. Lots of themes to pick from with fun and games.

 

Have questions, feel free to call/text me at 609-457-4249 or complete the form below:

Have a ThirtyOne-derful day!

 

Fall Frenzy

No, I have  not lost my mind (well, maybe but this is happening)!  For those who follow me on Facebook or are part of my VIP Customer group you already know the Fall kicked off on July 24th.  See why it is important to be a part of my VIP group?

Are you a fan of purple?  Check out these GORGEOUS purple products. Yes, there is more purple with two purple prints.

I am flippin’ excited about this month’s customer special.  When you spend $35, you can pick ONE of these: a cinch sac, a slingback bag or an essential storage tote!

Yes, I love the products offered at an amazing price BUT check out these special edition icons:

want the little monster and the turkey! Of course, bones on the cinch sac it pretty awesome too.

August is still a crazy busy time for people – back to school shopping, vacations and the list goes on, right?  Look at this NEW limited edition product available to hostesses for a minimum of a $200 party! But the best part is, if your party jumps to $600 or more, you get this for FREE!  Two bags for the price of one.

I get it.  I have been the crazy momma  but I will make it quick and easy!  I will be happy to come to the baseball field.  At the pool – I will come there. No big presentation, just a party on the go – complete in about 1 hour. OR how about an online party? We can do a Facebook party for 31 minutes LIVE or a theme party over 4 days. Lots of themes to pick from with fun and games.

Maybe you are thinking…. I can do what she does. I could use an extra $300 per month to help with bills or have for the kids activities or save (whatever your reason), then join my team, the Rays of Hope. Join us before the holiday shopping season starts.  You get to make some money so you could have a CASH holiday season.  Wouldn’t it be nice?

Pick either enrollment kit for $99.  I will help you set-up your launch party either via Facebook or an in home party.  You start earning commission with your very first order!

When you submit $600 in orders in the first 30 days and not only will you earn a $150 commission check but you will also earn $150 in FREE products of your choice. I will be there to help you every step of the way.

Have questions, feel free to call/text me at 609-457-4249.

Have a ThirtyOne-derful day!