Organizing with Thirty One

The new year is here and Thirty One has everything you will need to help you get organized this year.  I will be getting a sneak peak of the NEW Spring catalog on Saturday at Product Premiere.  It is always an exciting and fun time, connecting with my Thirty One sisters.  Yes, I squirreled…

Thirty One has been showing their appreciation for you, our customers since mid-December with Weekly Deals.  This is a NEW version of our annual Outlet Sale, the best part is NEW products are added every week.  Some are retired prints and products while others are currently prints and products which may (or may not) be available in the NEW Spring catalog.  Be sure to check them out.  The sale only lasts until January 14th.

I know, what does all of this have to do with organizing, right?  Well, this month we are introducing a NEW product from the Spring line-up: the Your Way Display Bin.  This bin lets you organize the rooms in your house or your closets, pantry or office space. The open design is short in the front and tall in the back for easy access and display. The side handles make carrying the bin and contents a breeze. It is  5″H (front)/7.5″H (back) x 15″W x 12.75″D, the best part is it can be personalized!   Check out the many uses…

Would you like help getting organized while earning FREE and discounted products?  Send me a snapshot (if you aren’t local) of the area you want to get organized, I will make some suggestions – options with and without Thirty One products.  We will schedule a 31-minute Facebook party to show you, your friends and your family how to get organized.  I will share solution sets and tips.  As friends and family place orders, you will be able to get organized with FREE and discounted products?  Easy, right?  I do all of the work and YOU reap the benefits!

As a hostess, you will also have the opportunity to purchase a Stand Tall Bundle which includes another NEW Spring product – the Medium Stand Tall Bin.

If you don’t like FREE stuff, then you can just shop.  Did you know it only takes 6 orders of at least $35 to get some FREE products?  No pressure!  You can shop the Weekly Deals and claim this month’s Customer Special with a $35 purchase…

Next week the Retirement List will be out as well as some sneak peaks of the NEW Spring catalog.  Don’t want to host your own party, join the fun as we “Get Organized” in my Facebook event.

Maybe you are stressing over the upcoming holiday bills or thought about getting a part-time job.  Why not try this “purse gig”?  Whether you are looking for some friendships/sisterhood, some me time or some extra money, Thirty One could be just what you are looking for.  This is a great time to join (believe it or not) as we ramp up for our 15th Anniversary Celebration.  You can earn money during the Weekly Deals, host online parties during the crazy cold weather and make your own hours.  There are currently TWO enrollment kits to pick from and a NEW one coming in the next week or so. Have questions?  ASK!  I’m happy to help you…

So, who is ready to get organized?  Have a ThirtyOne-derful day!

How to Make Money In Bad Winter Weather

This past weekend was the first of what I am sure will be many cancellations of events and parties during the rough winter months.  I am working on a plan to keep my business consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  If it isn’t in your budget to offer your own discount, utilize the specials offered by your company by creating bundles  for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, then establish a connection with you, see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is fa snow date, just in case the original date needs to get postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.

Another fun idea to get people out to a wintery party is to offer a fun theme party with a summer or tropical theme… all the way down to the dress and snacks. It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Increase Your Sales

I know, it is getting close to Christmas and Vacation Veronica is ready to creep in.  You know who I mean…. the inner gremlin who tells you  “it is time for you to take a break” or “everyone is shopping at the malls” or any of the crazy thoughts which keep us from moving forward with our business during the busiest selling season of the year.

For me, I am at Day 2 of an event at AT & T in Bedminster.  My first time taking a big event like this in a long time but I am grateful for momma’s help.  A closed event for employees, and vendors.  Okay, so more about how to increase your sales….

No matter what your business, I know there are many of us in direct sales struggling with the same thoughts.  Some are shutting down their businesses getting ready for their own holiday while others are plugging along.  With so many exciting things happening at Thirty One with Customer Appreciation month coming and the NEW Spring Catalog Premiere, I am too excited to be winding down my business yet.  

For many of us, our direct sales business has been changing from home parties to parties dominated by social media.  From Facebook Live to Zoom parties to 31 minute parties to texting parties…. the home party has gone away for many.  I came across a blog by JulieAnne Jones which made me giggle. She starts off with:

I know, I know, your home party plan merchandise sells itself. I’ve heard that a million times from my direct sales clients and friends and I believe it…to a point.

So why does it make me giggle? Because I have said it a million times to potential hostesses when we are talking about booking a “shopping experience”.  Admit it, you have too. We know the “face to face” parties are where things really happen, right?  When people are having fun and you are providing them with solutions to every day problems, they will shop.  Believe it or not, there are ways to provide the same personalized shopping experience on social media but it is for a different blog post…

None of us want to be the pushy sales person BUT you need to be using some sales techniques or you are going to leave money on the table. Okay, maybe not literally but you will miss out on the opportunities in front of you…..

So here are some tips on how to maximize your sales at the end of your home party or at your social media base party.

1. A Wish List. This is a great way for your guests to keep track of the items they like and helps with checkout. Getting customers to tell you what their favorite products are or what is on their wish list is a great way to help them with the best deals when placing an order, hosting a party or joining your team.  I am going to create a google form for my online parties to not only be able to gather information on the guests but to ask for their “wish list” offering a ticket to be drawn for all who complete the form.  A minimal cost but worth it in the end.

2. Shopping.  Help you guests with shopping whether in person or online.  I have been utilizing the Tag Team version of a Facebook party and my guests loved it.  No need to go to the website.  Be sure you include how to shop in at the end of your presentation or during your social media party.  Make it easy for them.  Be sure to talk about customer specials, shipping times, etc.. This seems like a no-brainer but the truth is sometimes we forget something.

3. Provide a Nordstrom, not a Wal-Mart experience for your guests.  Honestly, this is my favorite thing to do.  Spending one on one time with guests.  I will help them find the best deals so they get the most value for their dollar.  Dedicated time to each customer to answer their questions and help them with choices will increase sales and build relationships which will lead to future bookings and sales.  I have been known to spend 45 minutes on the phone with a customer sending sample shots to them just to ensure they receive exactly what they are looking for in a product.

4. Add-on Products. Solution sets have always been a part of Thirty One’s party experience (as well as many other direct selling businesses) A core product teamed with two other products.  Asking guests if they want the monthly special is easy and usually a welcome reminder according to party guests. Your job is to know your merchandise and catalog so well you can suggest add-on products based on what your customers like (upsell).  A high percentage of people will say yes to relevant suggestions, increasing your bottom line.

So, which one of these tips are YOU going to implement to increase your sales for the rest of the holiday season? Better yet, what is YOUR best tip for increasing sales? Share with us…

Have a ThirtyOne-derful day!

Everything Spooky….

YEAH!!  October has arrived and I am so excited.  Since Irma caused our cruise to cancel, I am headed to North Carolina this month to spend some time with my daughter for her birthday.  October also means football is in full swing.  Despite all of the negatives in the NFL, I do like football so I may have to switch to cheering for college football instead of the J-E-T-S!

At Thirty One – October means the kick off of some many things….

There is tailgating, football, Halloween, birthdays (in our family), anniversaries, Thanksgiving and yes, Christmas. Here are some of the EXCITING things happening at Thirty One!  Thirty One launches our Holiday Gift Guide as well as our Online Exclusives which make great gifts for the holidays…

       

#1Have you every thought about being a part of Thirty One?

Want to have debt-free holiday?  How about some girl time after playing mom taxi?  OR do you want to solve your holiday gift giving with awesome discounts on amazing products?  Thirty One is offering a Holiday Enrollment Kit!  For just $50 you can get some of the TOP gift giving products to share with your friends and family.  Check it out:

   

Don’t worry, you can also still pick from either of the  $99 kits if you want.  They are packed with some of this seasons top sellers – the Retro Metro Bag (my favorite) and the large utility tote which has been a company top seller since it was introduced!

PLUS, during your first 4 months of being a consultant you get to earn MORE!  In addition to your 25% commission, when you reach $500 in sales every 30 days, you will receive a 25% credit in your back office to help you grow your business.  Have more than $500 in sales, there is no limit to the credit!  How cool is that!  Here is what it looks like:

Oh, there is one more thing…. join in October and submit a $1000 in sales and YOU will get a FREE Cindy Tote in the Black Dotty Pebble which is an exclusive available online during this holiday season.

#2Be a Hostess with the Mostess!

Not interested in joining our pink bubble – how about hosting your own party?  Did you know for just $200 in orders, YOU can have a qualified party.  You will get $25 in FREE product, 1 half price item and 1 hostess exclusive.  Did you know it is only takes 6 orders of $35 to have a qualified party? I offer home, catalog/online, on the go and Facebook parties. Fundraising opportunities are also available!  Which one will fit into YOUR busy schedule?

#3 – Don’t want to join, and not interested in being a hostess…..

How about getting a jump on your holiday shopping with a choice of these three products:

FIRST, you can shop this month’s customer special which is the either the Retro Metro Weekender, the Foldover Weekender or the All Packed Duffle for $31 each with a $35 purchase .  You can pick your choice of one for each multiple of $35 you spend!

TWO, you can send me your holiday wish list and we can put you on the budget/layaway plan for 3 months with everything being delivered to you in plenty of time for your gift giving events. Join my Holiday Gift Club. For more details, fill out the form below:

Which one will you pick??

Want a chance to earn FREE stuff, get special deals and more….

Have a ThirtyOne-derful day!

Growing Your Business Online

Over the last three months, I have seen a change in my business.  After talking to other direct sellers, a lot are seeing the same thing.  Many in direct sales are seeing their business move to more online sales/ parties and less “home parties”.  I LOVE home parties.  I love connecting with women and getting to know them.  I love seeing them smile as they spend time with friends, reconnect and relax.  That is what makes me smile. So I need to learn how to do the same thing online.  Is it possible???

You can imagine how I struggled when I found my calendar empty with the exception of some Facebook/ online parties and a few vendors events.  Those inner gremlins began to jump for joy as they saw the perfect opportunity to play the “negative” mantras and the comparison game.  It was tough squashing them but I had to give it a try.

I went on the hunt to find new ways to connect with people on Facebook or to engage my customer base from the last 6 1/2 years.  I knew it wasn’t going to be easy.  I knew I would try things which would flop while other things would be a success.  I was willing to commit to it because I wanted to continue working my business full-time and make a difference in the lives of others.  Even tougher because I am a little tech challenged.

I tried Facebook parties before.  Some were successful while others flopped.  I looked at the differences.  Hostess coaching played a huge factor in those which were successful. Hostesses who wanted to earn FREE product and were willing to at least do a little bit to help make the party a success.  Flops were usually associated with no participation from the hostess or I was using other people’s scripts and not making them mine.  Admit it, you have done the same thing!

I looked for people who were successful in running their direct sales business solely online.  I looked for tips and tricks from other direct sellers.  I was bound and determined to make it work.  Here is actually a blog post I wrote almost 4 years ago which talks about this exact subject:

As Jason Dorsey says – you need to communicate with different people differently.  In Inc. Magazine there was an article on “4 Tips for Using Social Media to Sell“.  I love that Matt Heinz talks about “social selling” instead of “social media”.  Here is a link to his book “Successful Social Selling”  Here are the 4 key principles shared in the article:

  1. Getting more “followers’ in not a goal.  “There is no connection between the number of followers or likes and your amount of sales.”  So true!  I have been doing this through my blog but now I have ventured into the social media realm to do the same thing.  Sharing products and information by offering people an opportunity to experience Thirty One products without the HARD sell.
  2. Connection is not engagement.  Selling comes from interaction and not just pushing my message or expertise.  I am learning to respond to each person who comments on a post, especially the engagement ones.  You need to INTERACT with people to build a relationship with them whether online or in person.   
  3. Buyers signal by declaring problems.  I am still working on this one. LISTENING for signals when you are face to face is one thing but I find it so much more difficult online.  I worry about giving a “sales pitch” or “being pushy” when I “think” I hear those signals.  
  4. You are not in control.  This is so tough for those like to be in control!  “If you tweet, blog, or post about a solution, idea, or product a person doesn’t need, they won’t necessarily connect with you. If you are listening to the social Web and hear someone declare a problem you can solve or a question you can answer, giving you an opportunity to send a relevant response, then you are truly engaging.”

It has only been three months of consistently trying things online and it is working.  I will admit, I stress at the first of the month when the calendar looks light BUT then I get busy.  Over the last 3 months, I have met my personal sales goals and my team has met theirs and almost ALL of us do just do things online.  Consistency is the key.

So, what are your thoughts on social selling ON social media?  If you use Social Meda, what platforms do you use and are they creating business opportunities for you?  Please share your thoughts…. Have a ThirtyOne-derful day.