Marketing to Millennials

This old lady struggles with expanding my customer base or should I say bridging the generation gap.  I know Thirty One (and other companies) provide simple solutions for millennials (the 18 – 35 year olds) but sometimes I just miss the mark. Thank you Nika Stewart for some great tips on how to reach the largest living generation!

I remember reading the newspaper (delivered to the house by a paper person) every morning.  It was how I got the news. I got gift ideas from television commercials or catalogs in the mail.  I learned about fashion by flipping through magazines. Yup, I’m old.  Now those things have been replaced with smart phones and social media.  A simple touch of a button and everything is at your fingertips.

Millennials can usually be found buried in their phone ignoring traditional media ads.  They are always engaging on Snap Chat, Twitter, Instagram, Pinterest and occasionally Facebook.  I’m sure there are some new things out there too but I don’t know them yet.

So as a direct seller who is looking to expand your business, how do you reach these tech savvy consumers when you are an old timer?  Here are some tips from Ghost Tweeting and Nika Stewart:

#1 Social Media

You will find the millennial on Facebook, Instagram, Snapchat and Twitter on a daily basis. Social networks are the primary way they get their information. They’re scrolling through feeds searching for a laugh, for inspiration, for food, and for news.  To them it is not a dark hole to get lost in, it is where they get news, inspiration and connect with friends.  We used to pick up the phone and TALK to people. I actually miss the days of talking on the phone.  Social media is a black hole for me which soaks up time or at least it is my perception.  Maybe it is time to change the  mindset!  So, how do you create content to appeal to them?

Lighten up: Want to have your posts shared creating a wider customer base?  Make it funny even if it is serious.  Find trending topics, add your product information and post silliness.  “70% of millenials say they share content because it makes them laugh”. Think of how many more people you will reach this way.

Provoke an emotional response: Millennials want real, they want gritty, and they want to be moved. Get deep and create content to tug on their heartstrings.  

#2 Engagement

How many times have you posted on your personal page, your VIP group or even on your business page and heard crickets?  You are consistently posting maybe a few times a day (on your own or with the help Cinchshare) but no one is engaging in the posts.  First, did you have a call to action in your post?  The truth is, you are not working the social media circuit if you’re not engaging with your followers.

Millennials are hungry to be part of something bigger, and they need to be accepted. Nothing provides acceptance like addressing users personally. This means commenting back, responding, and keeping conversations open. Users who are engaged with accounts (not just broadcast to) are much more likely to share, recommend, and tell friends about the brand they feel a bond with. 

Do you respond to comments or just “like” them?  Do you engage those who comment in conversation or do you just talk to everyone?  Go back through your posts and see what posts get the most interaction.  In my VIP group, it is usually contest or questions; so why would I change this up on my personal or business page?

#3 Video

Facebook LIVE was a game changer when I started doing regular posts but I got out of the habit.  I find it easier to type my content or put it in pictures than I do talking in a video.  Video marketing is the gold standard these days, everyone is doing it.  According to Animoto (I rediscovered this again), “80 percent of millennials consider video content when researching a purchase decision.” 80 percent! Yes, you need to do video.  It doesn’t have to be you personally, it doesn’t have to be long or perfect – it just has to be a video with a message.

Millennials want to be informed as well as entertained, so create video content to demonstrate expertise in your field while keeping your brand relevant and lighthearted.  I know for us “old timers” this could be tough but it is definitely going to be a game changer.

Video options include: customer testimonials, behind-the-scenes livestreams, demonstrating products in action… get creative! Video provides an unprecedented opportunity to make a meaningful connection with the masses.  I have been working on some and sharing the ones ThirtyOne does to keep things fresh.

The marketing landscape is changing and the baby boomers (like me) will either be left in the dust or decide to move forward stepping out of our comfort zone.  The days of formal presentations, and slick ad campaigns is gone.  The traditional marketing no longer works.   The sooner we embrace new methods for reaching customers especially this generation, the sooner we’ll see our business grow.

How are you changing your business to  grow?  Share your ideas with us.

Have a ThirtyOne-derful day!

 

 

What Will $1 Buy You?

The Back to School sales have started.  Everywhere you turn there is a sale on school supplies, right?  We rush to Staples (or Target or Walmart) to grab this week’s special for $.25 – $1.00.

Have you ever thought about why a “dollar store” is so popular?  You can now buy anything and everything at the dollar store.  Sometimes we even buy things we don’t need just because it is one dollar.

What if you could start your own business for $1.00?  Seems crazy right?  No risk involved, just the opportunity to earn some money as well as get some FREE and discounted products.  Would you jump on it as fast as you would the “stuff” from the dollar store?

I have been sharing the details in my VIP Customer group for awhile.  Actually as soon as Thirty One announced the opportunity back in July.  See this why it is important to be a part of my VIP group?

Just when I thought this company could not get any better, they offer this AMAZING deal.  

Yes, you can actually join for $1.00.  No, you won’t receive the enrollment kit BUT you will get the chance to buy one once you earn some money.

Maybe you are thinking…. I can do what she does. Or, I don’t have time.  Or, I am not a sales person.  Or I could use an extra $300 per month.  The truth is, when I joined Thirty One 6 1/2 years ago, I was a crazy busy COO for a non-profit who commuted 4 hours a day round trip to work.  Yes, I was a crazy lady.  Still am but now I don’t commute.  LOL.

Yes, I made money from the beginning.  How?  I carried and used the products.  I shared it with my co-workers.  I handed out mini catalogs everywhere I went.  Oh, did I mention I was planning my wedding at the same time that year.  I get life is crazy busy – kids, work, family… and the list goes on.

When you join us this month before the holiday shopping season starts,  you get to make some money so you could have a CASH holiday season.  Wouldn’t it be nice? There are TWO options to joining our Thirty One family and the Rays of Hope Team. Check this out..

You join for $1.00.  You invite your friends to your launch party (online or home) and I will do it for you.  You received hostess benefits (FREE and discounted products), you get to keep all of the bookings from the party, you earn commission (25%) and business credit (25%**). 

Here are the details on the NEW Start Swell program where you earn credit towards business supplies….

If this was in effect when I joined, I would have had $360 in credit – not bad for a hobbiest or a part time gig.  Yes, I had no intention of doing Thirty One full-time when I started.

Look at what you can earn as a Hostess during the month of August.  Look at this NEW limited edition product available to hostesses for a minimum of a $200 party! But the best part is, if your party jumps to $600 or more, you get this for FREE!  Two bags for the price of one.

I get it.  I have been the crazy momma  but I can help you make it quick and easy!  I will be happy to come to the baseball field.  At the pool – I will come there. No big presentation, just a party on the go – complete in about 1 hour. OR how about an online party? We can do a Facebook party for 31 minutes LIVE or a theme party over 4 days. Lots of themes to pick from with fun and games.

 

Have questions, feel free to call/text me at 609-457-4249 or complete the form below:

Have a ThirtyOne-derful day!

 

Fall Frenzy

No, I have  not lost my mind (well, maybe but this is happening)!  For those who follow me on Facebook or are part of my VIP Customer group you already know the Fall kicked off on July 24th.  See why it is important to be a part of my VIP group?

Are you a fan of purple?  Check out these GORGEOUS purple products. Yes, there is more purple with two purple prints.

I am flippin’ excited about this month’s customer special.  When you spend $35, you can pick ONE of these: a cinch sac, a slingback bag or an essential storage tote!

Yes, I love the products offered at an amazing price BUT check out these special edition icons:

want the little monster and the turkey! Of course, bones on the cinch sac it pretty awesome too.

August is still a crazy busy time for people – back to school shopping, vacations and the list goes on, right?  Look at this NEW limited edition product available to hostesses for a minimum of a $200 party! But the best part is, if your party jumps to $600 or more, you get this for FREE!  Two bags for the price of one.

I get it.  I have been the crazy momma  but I will make it quick and easy!  I will be happy to come to the baseball field.  At the pool – I will come there. No big presentation, just a party on the go – complete in about 1 hour. OR how about an online party? We can do a Facebook party for 31 minutes LIVE or a theme party over 4 days. Lots of themes to pick from with fun and games.

Maybe you are thinking…. I can do what she does. I could use an extra $300 per month to help with bills or have for the kids activities or save (whatever your reason), then join my team, the Rays of Hope. Join us before the holiday shopping season starts.  You get to make some money so you could have a CASH holiday season.  Wouldn’t it be nice?

Pick either enrollment kit for $99.  I will help you set-up your launch party either via Facebook or an in home party.  You start earning commission with your very first order!

When you submit $600 in orders in the first 30 days and not only will you earn a $150 commission check but you will also earn $150 in FREE products of your choice. I will be there to help you every step of the way.

Have questions, feel free to call/text me at 609-457-4249.

Have a ThirtyOne-derful day!

 

Saturday Spotlight: My Online Party

Today’s spotlight is on a new party platform introduced to me by Desiree Wolfe.  Now, when Desiree endorses something, I listen.  So, I checked it out and I really like it.  Being the non-techie person I am, I am a little shy BUT Leah has assured me, it is easy and she is there to help.  So here is a little bit about myonlineparty from Leah Ford….

The Direct Sales World

If you have been in the DIrect Sales world for long. You know all of the different ways Facebook is amazing for your business. It’s a place to connect to women all of the world. Your friends are on Facebook, your family, old school pals. You can connect with these women in several different ways. Groups, Pages and through personal messaging.

But it’s also a hotbed for distractions. Not professional. It’s also limited on what you can do and how often you can do it. Even the features and functions of Facebook are limited. It wasn’t created for Direct Sellers to Host events on.  While it’s great for those day to day connections. You lose when trying to gather these women together and show off your products.

My Online Party

My Online Party was created by a Direct Sales consultant for Direct Sales consultants. Seeing a need for a more professional way to run parties. Without the hassle of graphics being used, or how often you post. My Online Party was created with so many features that Facebook doesn’t offer.

You can set up and run your party the way you want. With Buy Now buttons that you can put right into your party. Your Live feed pinned to the top of your party page. A comment section that you can schedule posts right into. Plus we have that intimate and distraction free setting, where your guests won’t get sidelined by their friends, family and coworkers blowing up their newsfeed with notifications.

  • You can share any graphic you want
  • You can post as often as you want
  • My Online Party is a distraction free zone
  • We have a scheduler built right in to automatically post to your party
  • We do not police your products
  • You can live stream right to your party and it stay pinned to the top.
  • You can also share your desktop screen with your guests *Have a guest having issues checking out? With My Online Parties streaming capabilities you can share your screen with your guests.
  • You can run a dual stream with you and your hostess LIVE. (Imagine the possibilities with having your Hostess right in the party with you. Talking about how much she loves your products!)
  • We send out 4 emails reminding your ladies of the event.
  • You are able to create party buttons for your website, blog, pinterest which is built right into your party page.
  • Friends aren’t on FB? No problem each party gets a unique link which can be shared via text, email, messenger.
  • Each party is exclusive

My Online Party Is Changing The Virtual Parties World

With so many features offered you can see why people are changing the way they do their online virtual events. With no limitations on My Online Party, you can bring your virtual parties to the next level and stay on the upcoming trend of live streaming!

Don’t let the fear of not knowing how My Online Party works, stop you from giving it a test run. We offer a 7 day FREE trial of our platform. We also have an amazing support team, that will answer any and all of your questions.

Have a new feature you want to add to My Online Party? Let us know! We need to hear from you, on what you think will make your parties amazing.

Give it a try and let me know what you think.  Join us for my inaugural “virtual vendor party” on July 26th at 9PM.  Want to join in the fun?  Comment below.

Have a ThirtyOne-derful day!

Throwback Thursday: So You Want to be a Leader?

June starts a new “fiscal year” with Thirty One and I am sure it is the same with many direct sales companies.  It is when I start looking back, not just at the past year but at my journey. It is when I start setting goals for myself for the new year.

Thirty One is offering an incredible opportunity right now….a chance to earn FREE Fall products AND up to $5000 in Disney bucks.

I love this incentive because the focus is on sharing the gift of Thirty One, NOT becoming a leader.  For some the word leader is scary.  I have heard it a million times, “I don’t want to be a leader”, “I don’t have the time”, “I won’t know what to do”, and the list goes on.  The BIGGEST tip I have given my team is: just share the gift of Thirty One and stop focusing on whether or not you will (or won’t) be a leader.  Have fun.  Help others. Share the excitement and the love.  The rest will fall into place.

This is a blog I wrote back in June, 2013.  I had only been a Director with Thirty One for about 8 months.  The thing is, this is still true today:

I never thought of myself as a leader, let alone a great leader.  I have always been a “behind” the scenes girl.  When attention was drawn to the work I did, I backed away and gave credit to bosses or those on my team, anyone else but me since I did not like being in the spotlight.  When I made the official decision to go into leadership with my Direct Sales company – the thought terrified me (and still does sometimes).  What did I know about being a leader?  I didn’t want to let anyone down – my up-line, my team, my family or friends.   I have been a “people pleaser” most of my life, a follower and not a leader.   

An interesting quote by Direct Selling Education Foundation said “the more others respect you as a leader, the more successful your business will be.”  

Here are some basic tips to help you to be a LEADER:

  1. Keep your word.  This is a basic concept for life.  If you give someone your word, it should mean something.
  2. Be inclusive, welcoming and make others feel safe.  If you do not get this kind of support from you company sponsor or director, find someone in the company who makes you feel this way.  I have been blessed with an AMAZING Sponsor (National Executive Director) Hope Shortt.  I want to be like her when I grow up.  Yes, I am much older than her but she is a leader I would follow to the ends of the earth.  I want my team to feel the same way. 
  3. Encourage creative thinking.  This used to be hard for me, in my years in the non-profit world, as a Program Director.  I lacked confidence in myself so it was difficult to encourage creative thinking in my staff.  As I grew, so did they and so did my ability to encourage “outside of the box” thinking.  I encourage my team to build their business with a solid foundation of company standards (home parties, etc) and then get creative.  Make their business – THEIR business.  Stand out from the crowd. 
  4. Allow people to share ideas and concerns.  My early management style was a dictator.  Fear, low self-esteem and lack of confidence had me instilling marshall law. As I got, older and squashed the inner gremlins, I learned to temper my demands and be open to suggestions.  I had a potential recruit come to a team training and share how she felt with my current party style.  It was not pretty.  WOW! In a room full of other consultants, it was a hard pill to swallow.  I listened and thanked her for her suggestions.  Yes, I quickly changed my party style so everyone is having fun (or at least I hope so).
  5. Support others and help them grow.  I tell everyone who joins my team, they not only get their kit but they get me.  I am there to help them in good times and bad.  It isn’t just about MY income or MY goals but it is about helping them reach their dreams – big or small.     
  6. Maintain an exciting and fun atmosphere.  In my past life, this was tough for me.  I was insecure and thought too much fun was a sign of bad management.  Over time, I found it was important to have a place people enjoyed working and coming to every day.  My team tells me all of the time – You are crazy!  I like to make things fun for them, get them excited and then they share the excitement with their customers and their teams.
  7. Hold others accountable for their actions.  I was a tough boss in the workplace but EVERYONE got treated the same – good or bad.  As a leader In direct sales, I struggle with holding my team accountable for their actions/ goals.  I am always afraid they will perceive it as being all about me (and my paycheck) instead of hemming them attain their goals.  I will alway encourage them and help them along the way. 

As I have said before, I originally fell into leadership (as a Senior Consultant) but then I made a conscious decision to be a leader.  I do a little each week to work on my personal development.  I know  if I focus on overcoming my challenges as a leader, I will be able to be a more effective one for my team.  What qualities do you think make a good leader?

Have a ThirtyOne -derful day!