Have a ThirtyOne-derful day!
I don’t know about you but as soon as it hit September 15th, I feel like my mailbox (snail mail and email) has been hit with LOTS of requests for donations. Some from organizations near and dear to my heart while others are those spammy kind which try to pull on your heart strings. As someone who does fundraising through my direct sales business, I tend to look at the pleas in a different way.
Fundraising can be done with monetary donations or by making a difference in the lives of others with gifts which will bring a smile to their face as they battle their struggle.
I know, you are wondering how to make fundraising work for your direct sales business right? I actually issued this as a challenge to my team. Find out what causes are near and dear to the hearts of your customers, pick one which is also dear to you and go for it! What better way to get to know people then by finding out what causes they love.
So, why is fundraising a good move for your business? Let’s start with your desire to build a team and move up in leadership. In most DS companies, you earn income not only from your business but also from those who are on your team – bigger team = greater income.
If you want to grow your team, statistics show the more people you’re in front of, the more you will recruit. It’s a number’s game.
TIP #1: Some of your best recruits can come as a result of being the hostess of fundraisers. Don’t forget to ask them to join your team and do their OWN fundraisers in the future! If they are raising money for a group, chances are-they know TONS of people!
TIP #2: Make sure you funnel everyone into your customer group so they will continue to see your recruiting (and booking) posts.
TIP #3: Make sure you invite people from the Facebook Event to your team’s monthly opportunity night! Find the one who comments a lot, who already has a lot of your product or the one every seems to ask for their opinion.
TIP #4: This is the most important as far as I am concerned! Send a “thank you” email to everyone who ordered from the party with links and graphics for booking and recruiting.
How can fundraisers help you with your bookings? Again, the more people you’re in front of, the more bookings you’re going to get. Funnel everyone from your fundraiser into your customer group and you’ve created a breeding ground for future bookings!
TIP #1: Create a way for everyone who attends the fundraiser to help even more Tell by offering a booking incentive. Something like, anyone who books a party (limit the dates) will also have 10% of THEIR party donated to this fundraiser/cause. This is a great way to get your hostess booking parties for you! I also offer something to my hostess so she is pushing the bookings too.
TIP #2: I do my events so they are linked to my public business page so everyone can SHARE the event! Maybe even do a giveaway for anyone who shares a certain post onto their personal timeline. Create excitement. Make it fun.
Wouldn’t it be great if you could have an extra $500 to $1000 a month in baseline sales BEFORE you even enter in any your regular parties?
What are some of you best fundraising tips?
Have a ThirtyOne-derful day!
I hear the moans across the country…. Really? You think fundraising is fun? No, I’m not crazy. I actually do LOVE fundraising and it can be fun for everyone. For some it is the end of the fundraising season while for others summer fundraising has just started. What are some of the ways YOU can fundraise for a cause, a team, or even a family struggling? Is there someone or a group you have always wanted to help but never thought you could? I’m going to be talking about some fundraising options available through me with Thirty One BUT if you are in direct sales or organizing a fundraiser, you may be able to use these tips.
#1 – Power Product Fundraiser.
These are the kind most people are used to seeing – like the Girl Scout cookie order sheets. The traditional school sales were a small group of products are sold. I’m sure I am not alone when those dreaded “forms” came home for candy, wrapping paper, or candles to raise money. What if you were to pick 5 – 10 of your groups favorite Thirty One products and share them with friends and family? This is easy because it limits the product line choices and it is all on one page. The products offered on the front and the order sheet on the back. This type of fundraiser is very effective and popular because of the simplicity of it. Great for team sports.
#2 – Party with a Purpose
How about a party where everyone brings an item to donate to a charity. Attendees earn raffle tickets for donating toward a prize you offer PLUS a percentage of the sales from the party is donated to the same charity. Here are some examples: shoes to donate to Soles4Souls, personal care items for the local domestic violence shelter, or hats and gloves for the homeless shelter. Guests LOVE this kind of fundraiser and then they stay for the fundraiser party too. This helps in two ways – a physical need donation and a financial donation to the charity of choice. This is one of my FAVORITE fundraisers and it gets amazing guest attendance too! People LOVE to help.
#3 – Charity of the Month Fundraiser
This is where you choose a charity you are very passionate about and you fundraise for them on your own. For example, if you are passionate about animal welfare, you can host a fundraiser for your local humane society (catalog, party or gift-in-kind) and donate a percentage of your profits to the organization. The great thing about a charity-of-the-month fundraiser is you get to highlight a charity near and dear to you every month.
#4 – Personal Fundraisers
These fundraisers touch my heart. They are for individuals who are not 501c3 non-profit organizations like a student raising money for a mission trip, a couple raising money for an adoption, individuals raising money for a surgery or medical bills of a friend. If it is friends helping friends, the cause may be public BUT there are those times when a hostess will want to keep the cause private so it is time to get creative in helping to spread the word. Fundraising is a great benefit to these individuals to help them reach their financial goals.
#5 – Gift in Kind
I do fundraisers like these 6 times a year – dialysis bags, Fight Hunger, Vets, and seniors. We offer a product and customers purchase the product to DONATE to a group or organization on their behalf. For example, the Chemo Comfort bags are delivered to a local cancer care center:
The best part about a gift-in-kind fundraiser is it helps in two ways by donating a product to someone in need and raises funds for the organization of choice.
#6 – Let’s PARTY!
Your hostess holds a fundraiser party for the charity or organization of her choice and she invites people to attend. You donate a portion of your commission to the person or group hosting the party. You treat this fundraiser the same way you treat a normal home party where you do a full product presentation, nothing changes except you are donating a percentage of your commissions to the charity. This party can be a Facebook Party event or a live in-home party event, or both!
#7 – A Catalog Fundraiser
This is a full Thirty One catalog party. Get a group of say 10 cheerleaders. Each one of them gets their own “hostess packet” and they go out selling as a catalog party! This is a great way for them to earn funds for their personal account OR as a team. You can donate a portion of your commission and offer the hostess credits to buy additional products they can use as raffle items, etc. OR you can donate your commission and keep the hostess benefits.
Who is ready to fundraise? Want more details on doing a Thirty One fundraiser? Contact me below:
Have a ThirtyOne-derful day!
Since starting in direct sales. my goal has been for fundraisers to be huge part of my business. Some months I am successful while others not so much. The truth is I have not been intentional in my fundraising efforts. I post pictures, encourage others but have not consistently made an effort to raise funds every month for a cause near and dear to my heart.
Fundraisers are a great way to harness the power of public relations. This is non-paid exposure of you or your business, basically free marketing for you! Who doesn’t like FREE marketing? Fundraisers are a great way to promote your business, especially on Social Media and in local papers. Take pictures when you deliver the fundraiser check to the charity. When you post those photos on every form os Social Media, you not only highlight the charity, those who contributed to the fundraiser but you will also get to acknowledge you and your business! Fundraiser supporters WANT to see you make donations on their behalf while publicly sharing encourages other to do fundraisers with you!
I love these tips shared by a fellow Thirty One consultant….
TIP #1: Tell your hostess you will give them 25 cents for every person they get added to your customer group. What does this do? Gets your hostess sharing the link to your group with everyone she knows. Also make this a post in your public Facebook event for people to share! Say 50 people get added to your group… it cost you $12. Well worth the cost of advertising dollars!
TIP # 2: Make sure you make a post before, during, and after the event to tag the group, individual, or organization you’re donating to on all social media channels. LET PEOPLE SEE how easy it is to raise money with you! When you tag them, all of THEIR friends see!
TIP #3: Give your hostesses of the fundraiser 50 door prize slips and tell her if she gets 50 people to fill them out you’ll do a giveaway in the fundraiser. If she gets people to fill out a form with their email and information (make sure there’s boxes for them to check on booking info, recruiting info, etc.), do a fun giveaway. You can also do this as a Google Survey.
TIP #4: Always ask your hostess if she has “helpers”. These are people who will help her collect orders: Mom, aunt, sister, grandma, best friend…they can all get their OWN packet. The more people you have collecting orders, the better! What are some of YOUR favorite things to do with fundraisers?
So what happens when you consistently do fundraisers on a monthly basis? Your sales are going to go through the roof! You can actually build an empire while hitting all those sales incentives your company offers. Earn free trips, promote, and earn free product or giveaways your company offers by consistently hitting high sales while doing these fundraisers. When you do a fundraiser, YOU get to keep the hostess rewards and THEY get all the commission. So you can start “buying” cheap giveaways for booking incentives and giveaways in your parties and your customer group. You can essentially run your business for free by doing this!
Fundraisers come in all shapes and sizes….what type of fundraisers do you do OR who is your favorite group to fundraise for?
Have a ThirtyOne-derful day!
October is almost here and I love sharing new party ideas. Themed home parties are so much fun. It is easy for the hostess and I am able to help her keep things simple.
Here are some theme parties for the month of October (or anytime):
How about a Football Wives party?
I am football fanatic but what a great way to pass the time for those who are not into football (or hockey). I told my hubby just the other day, he got me hooked on football and now I am the one yelling at the TV during football games. We have some NEW Fall prints which will give you a chance to shop for the men in your life so they can sport their favorite team’s colors.
Chocolate Lovers Party – Serve chocolate goodies. Guests bring their favorite chocolate bar. We play a chocolate game and the winner takes home ALL of the chocolate bars. I mean who doesn’t love chocolate…
Fundraiser Party – October is Breast Cancer Awareness and Domestic Violence Awareness Month. Why not support your favorite cause at the same time guests are doing their shopping? I will donate 25% of all sales to your organization or cause. Encourage guests to bring their gently used bags to be donated to a local shelter and I will give them a discount on their new purchase. A win-win for everyone.Halloween Party – Do you like Halloween? Challenge your guests to come in costume and earn a gift. Trick or Treat bags from me. Serve apple cider,pumpkin pie or candy apples.
Brunch – Nights too busy? Busy moms would love a moment in between dropping the kids off and the next errand to grab a bagel or donuts, and a fresh cup of coffee or tea. This is can be done as an Open House but for a shorter period of time. It solves so many concerns – no time, what to serve & keep things short and sweet. A great way to spend a Saturday or Sunday morning or that week day morning when the kids are at school.
Men’s Only Party – Invite the men for an afternoon of football, pizza, soda (or beer) and Thirty-One. Set up a display and let them shop for Christmas presents during halftime, tell them that when they place a $35 (or whatever) order, I’ll wrap the gift for them. I will help you gather a wish list from your friends (their wives/girlfriends) to make the shopping easy.
What are some of YOUR favorite October party themes? Share them with us. Better yet, when you have one, take a picture and post it here so we can all see the fun!
Have a Thirty One-derful day!