Do You Want to Fall in Love with Your Business?

I know you are thinking…. “why be in business, especially direct sales, if you don’t love your products and your company, right?”  Most of us get into direct sales because we fell in love with the product, not because it was “easy money”.

Several years ago, I wrote a blog post about “Parent Your Business” where I shared what I learned in a seminar with Caryn Chow.  She talked about the need to parent our business with the acronym meaning:

P = Patience

A = A lot of Love

R = Resilience

E = Endurance

N = Nurture

T = Time Out

During the month of February our theme is LOVE, in all areas of our life.

 

Today we are going to talk about how your business is much like a marriage or a relationship (if you aren’t married, there are still some good tips so keep reading). Not only do we need to PARENT our business but we sometimes we need to fall in love all over again.

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On a leadership call this past week, I was taken back to a time when I had a vision of my goals.  An emotional link to them.  As the story of my journey to leadership was shared, I remember the passion and the emotions tied with reaching the desired goal.

So, here is how your relationship with your direct selling business mirrors a marriage. You have a passion for the products and the company. You are committed for the long haul. You are emotionally attached to the vision and the people. BUT just like a marriage, it’s easy to take your eyes off what you fell in love – maybe the company changes their compensation plan, discontinues your best selling product or your team stops producing which effects YOUR paycheck.  Life happens and the road gets bumpy….

Some will jump ship to another company thinking the “grass is greener” on the other side. Others will continue a downward spiral until their sales are gone, their team is lost and they just quit.  Then there are those who desire to find the spark.  Those who want to ignite the passion in their business.  Those who want to cast their vision into the world and see what happens. Those who want to fight for their business, no holds barred.

Staying in love with your business requires the awareness and determination. How often take stock of how you ‘feel’ about your business?  Negative Nellie is a sneaky devil and she usually shows up when you least expect it.  When the shine begins to dim in your love affair with your business, it’s time to take intentional action.

Here are five things you can do to fall in love again:

  • Create a list of 100 reasons to be grateful for your company. I know it sounds like ALOT.  It is BUT if you push all the way to 100 – you will see something happen.  Believe it or not, the final 25 will be the ones which truly touch your heart.
  • Make a list of all the people who have come into your life through your business. No matter what your reason for joining a direct sales in the beginning, the “sisterhood” is what is a big part of why people remain with their company.  It is a blessing many of us never expected or thought of.  Take time to ponder what “the sisterhood” has added to your life.
  • Review the income you have earned.  Remember, you are in this to make money.  So make a list of all the things it has provided for your family or you were able to pay as a result of the income you earned.  Kids activities, credit card debt, school loans, household bills… get the picture?

  • Look around your home and notice all the places you find your products. Consider how they make your life and your family’s life better.  Remember you are a walking billboard of your business.

  • Make one more list, “How I have grown and changed through my business.”  This one is HUGE for me.

Take time, preferably an entire day, to appreciate your business. When you do, you will remember WHY you fell in love.  Then you will be able to count the many reasons to renew the love affair. You will be refreshed with a renewed passion and ready to get back to work!

My love affair with my business may waiver when Negative Nelly stops to visit.  BUT I am cashing my eyes on my vision and ready to put a plan in place.  What about you?

Have a ThirtyOne-derful day!