How To Grow Your Business

January 31st and the end of the first “J month” of the year.  For those of us in direct sales, we have repeatedly been told J months are traditionally NOT good months.  I won’t lie – this January was not one of my better ones but it wasn’t bad.  I hit my personal minimum and my team hit theirs (barely) so I am okay with it.  

Thirty One offered a great opportunity to end December STRONG and to kickstart January with a 4-week Outlet Sale.  Every week they added new products to help us make money while helping our customers get GREAT deals.  Then things started to fizzle.  I struggled with how to transition online parties between the two catalogs.  I lost focus.  As a result, I think my team lost focus.  I know, what does this have to do with building your business, right?

The reality is sometimes we need to go back to basics.  Remember the things which helped us during the busy holiday season when business seemed to fall into our laps.  We picked up the phone or sent text messages to people when we saw something they were looking for.  We shared on social media the things we were loving.  We shared family and friends using our products.  January hit and things stopped.  Yes, we were tired.  Yes, we have a life (and maybe a day job and kids) in addition to our DS business.  BUT when we find just 20 minutes a day to work our business (or our hobby), we see results.

Another leader posted this quote and I LOVE IT:

Everyday should be an lesson in Empowerment with our teams. Teach a WoMan to fish and so she can feed herself for a lifetime! Don’t hold her captive so you can feel needed.

Don’t have a team – that’s okay.  The more you practice this recipe the easier it will be for your team (when you get one) to follow along.

EVERYONE has “stuff” going on in their lives… Full Time jobs, School, Kid(s), illness, social lives, part-time job(s)… EVERYONE has some “excuse”- as to why their business is not moving forward or moving at all….

It’s up to YOU to take the time, 20-31 minutes a day, to work your business or you will not see results. Operating a business or expecting results in ANYTHING takes positive behaviors consistently repeated.  Even if you are just doing it for fun (or a hobby), by being consistent you will see results from your hobby.  Who knows, it could turn into more???

What are these behaviors in our business you ask?

  1. Making 3-5 contacts a day for sponsoring (recruiting), booking and selling
  2. Check your back office for announcements & information Daily to stay up to date
  3. Make the effort to communicate with your upline (the person who brought you into the business or someone above them)
  4. Get organized (Search power hour on google and implement it)
  5. Following Up! With customers, Hostess, potential recruits, people you met last week…
  6. Be a Walking Billboard- Use the products! Share how they make a difference in your life!  Share DON’T sell!
  7. Get a catalog. Open the catalog. Study and know your catalog! I will admit I don’t know all of the names of the products or the names of our prints BUT I do know where to find them in the catalog.  People will understand.  They don’t expect you to be a walking catalog of information but they do expect you to know the benefits of the products so you can help meet their needs.

Now Repeat!****

I know this seems so basic but it works. Ask the leaders in your company how they got to be at the top.  It wasn’t about “joining at the right time”.  It wasn’t about a shortage of consultants in their area.  It was about consistently sharing their product with friends and family – not being afraid to step out of their comfort zone.

What is holding you back from moving forward or earning a little bit more money?  Are you ready to kick things into gear in February?  Smash those inner gremlins who have convinced you January is a sign of things to come.

What is your best tip for being consistent in your business?

Have a ThirtyOne-derful day!

Customer Appreciation Month is Here!

OMG!  Did you know Thirty One will be 15 years old in October, 2018?  I love the fact we are celebrating all year long – special perks for consultants and NOW one for our AWESOME customers…

Maybe you remember the famous coupon clutch which was in our product line awhile ago, well it has been tweaked and it has returned as the “Save Your Way Clutch”.  The clutch is perfect for coupon queens and savvy savers.  It zippers shut and has as set of five Save Your Way inserts. Additional sets of inserts are available.


How many of you remember our “inspiration case” or better know as the Bible carrier?  It too is back as the Day by Day Case.  The cover has a pocket which zips closed and can be personalized.  The best part is it comes in the new Virtuous Verses print.

Check out all of the options available now through January 14th at 40% off….

There is still time host a party of your own… The orders will not be in by Christmas BUT if it is a holiday gift, I will supply you with a “your gift is on the way” card.

Wondering what the Customer Special is?  Well from now till December 15th, if you spend $35 you can pick TWO items for 40% off.  I know it is AMAZING right?

Or, if you want the traditional offers, how about TWO of these:

Or, while they last the original December Customer special is:

You can mix and match ANY of these specials as long as there are TWO for every multiple of $35 you spend.

Have a ThirtyOne-derful day!







Lost Customers and How to Find Them?

Over the last six plus years of selling Thirty One, I have customers who are MIA.  They have stopped buying from me or have moved or just unsubscribed to my emails. I am sure I am not alone, right?  As I was going through my list of “holiday shoppers” for the last few years, there were several names or customers I haven’t seen in awhile. It gets my curiosity up…. why?

My follow-up process has changed some what over the last few years.  Now I try to stay engaged with customers. Yes, there are random phone calls unanswered.  Emails ignored.  And even Facebook posts or private messages which have been deleted, ignored and in a rare occurrence even blocked!  Has this happened to you – customers just quit buying from you without any particular reason?

The real reason for this, are you ready?  You may not want to hear it….. is indifference!  Okay, I know you are saying – I call, I text, blah, blah, blah.  Our company sends the monthly newsletters to alert our customers about the specials.  If we are honest with ourselves, have we really kept in touch with our customers?  I don’t mean those calls to BOOK, SELL, RECRUIT.  I mean just a call to check in – do you like the product, thank you, happy birthday, whatever the reason to call, text or email.

I can’t tell you the number of times a customer answers the phone, hear it is me calling and there is dead silence on the other end of the phone.  They have already decided I am calling to sell them something or to book a party.  Knowing this is their mindset, I usually start with “I’m not calling to sell you something or book a party, I just wanted to check in”.  I can almost hear the sigh of relief on the other end of the phone.  Do I ultimately want a sale or a booking? YES!  But I want to build a relationship with them.  Did you know it can take up to 5 non-sales contacts before someone feels comfortable buying from you?

How often are we focused on getting new customers?  Think about the leads you call from a vendor event or a potential recruit or a potential party hostess.  We are persistent in building a relationship with them to get to the “prize”.  Yet, those people who are already in our customer base may only hear from us when we are selling or booking.  

Statistics show 55% of our customers take their business elsewhere because WE, as direct sellers, show no interest in keeping them around. YIKES!  That is a lot of lost business.  I have talked about the importance of follow-up in the past but if this statistic doesn’t convince you, nothing will.  Picking up the phone for some is the hardest thing to do but it is one of the MOST important things we can do as direct sellers.  For me, it is about making sure my customers are happy with their product and for them to feel comfortable coming back to me – even if it is only once a every year or two.

Let’s be honest, how often have you been at an event, offered to put someone on your mailing list, then never followed through?  I don’t mean the occasional slips through the cracks kind of mistake, I mean the norm.  I have a graphic I send via email to everyone who stops at my table and leaves their information at a vendor event.  Just a little reminder from me.  Then I add them to my email list so they get the company emails and any other special emails I send out.  That is about it, unless there has been a specific request for something.

What about the person who wants you to contact them about a special or a product they were interested in?  Thirty One has specials which are repeated every year (large utility tote, medium utility tote, lunch totes and inserts) and I have a list of people who are interested.  It is a running list so when the special is approaching, I can reach out to them and secure their business.

I know some direct sellers who are AMAZING at follow-up.  They have awesome systems to ensure they are engaging customers on a regular basis.  These consultants I am sure are not loosing customers or at least not at the rate others may be.

I struggled for awhile to find a system which works for me.  This one has been working for me so far and only takes a few minutes to complete.

  1. Email thank you when an order in placed (online or at a party)
  2. Email with shipping information when I receive shipping notice
  3. Mail a handwritten thank you card with a business card
  4. 10 days after shipping notice, call to be sure order received & they are happy with their purchase
  5. Tag for 75 days, send a postcard reminding them of the 90 day warranty on their order.  This is another chance for them to return a product they may not happy with.

Then I am stuck!  I leave those people in my data base never to be reached out to again UNLESS they mentioned something in the conversations I can tag them for – vacation check-in, looking for a specific product/print/special or health struggle.  A tickler file helps me to keep things in order on a monthly and daily basis.

I am sure I am loosing a few customers along the way but I don’t think it is as many as before since I have a system.  Finding a system which works for you can be an issue or it can be an excuse to avoid doing those things we don’t like to do?

So, what about you – are you loosing customers?  Or, are you one of those AWESOME direct sellers with a system to keep you connected to your customers?  Share your struggles and your successes!

Have a ThirtyOne-derful day!


Tasty Tuesday: Unstuffed Cabbage Rolls

This was given to me by a fellow Weight Watcher and I tweaked it some.  I put it in the crock pot!  I’m not sure of all of the nutrition breakdown BUT it is 3 smart points per 1 cup serving.


  • 2 pounds lean organic grass fed ground beef
  • 1 cup chopped onion (or Tastefully Simple Onion Onion)
  • 1 clove garlic
  • 1 (8 ounce) can tomato sauce
  • 2 (14.5 ounce) can Petite Diced Tomatoes, undrained
  • 3 1/2 pounds chopped cabbage
  • 1 teaspoon salt
  • 1/2 cup water


Toss it all in the crockpot on low for 6 hours. Serve with quinoa.

Quick and easy with leftovers.  What is the best way to enjoy this YUMMY meal again?  Take it for lunch in one of Thirty One’s thermal lunch totes.  How about the Around the Clock Thermal…

Want to know why you’ll love it?  It is great for lunch or snacks anytime, anywhere—work, school, festivals, road trips, poolside, beachfront, golf course, boating, or sporting events. It will fit a 6-pack with a little room for a snack.  The water-resistant thermal lining keeps contents cool and makes clean up easier. A removable shoulder strap means you can carry it any number of ways, including cross-body for hands-free movement. An interior mesh pocket and exterior front zipper pocket provide separate storage options when needed. Makes a great gift for friends, neighbors, kids’ teachers, and everyone else on the go! Best part… it holds up to 15 lbs. and can be it monogrammed and personalization.

Have a yummy recipe?  Share it with us…

Have a ThirtyOne-derful day!

Declutter and Organize the Playroom

The holiday season is moving in and when Belinda was little, it used to mean a time to declutter and purge her toys.  When she was little, she had the toy box my dad made for me when I was little.  It had a “secret compartment”.  Actually, it had a board halfway down to make it easier to reach things.  So, the toys which were on the bottom of the toy box were placed under the board.  As time went on, those toys were forgotten about so it was easy to move them out.

Here are some tips which might help you get the kids ready for a declutter and purge project with the focus on cleaning out and not getting new stuff!


Start by watching what the kids are playing with and what they aren’t.  You will notice some things have not moved off the shelves or out of the coset for awhile.  Once you have an idea of what those toys are, start casually mentioning it might be time to let those go.  As a social worker, Belinda loved to help me at work by giving things to other kids who may not have things so it was always a great way to get her to clean out the toys.

Was I always right on which ones should go? NO!  There were times when I thought something should go and she had a totally different opinion.  As a result, her level of attachment to something made a difference too on whether it went out the door.


There were days when I would start to declutter on my own in her room.  I got rid of things which really needed to go (think: broken toys, unsafe things or worn out, trash, etc.).   I didn’t get rid of things she was really attached to but more things I knew she would never miss.  Remember the toys under the “secret compartment” or at the bottom of a toy box.


On a set morning of cleaning, or as Belinda would say “not attached, don’t have a purpose – mom is tossing” – I would ask for her help.  She knew, most of the time, what’s missing pieces, or hasn’t worked for a while, or what she is not using anymore, etc.  As much as she hated cleaning, she did like an organized room since it wasn’t very big.

Depending on the age of your kids, this process can be different.  If your kids are really small, you may want to go through things yourself and only ask them when something is borderline whether to keep or toss. As they get older, they might help for a little bit and them move on to playing or something since attention spans vary.  Be ready to be flexible with your kids since each one will process things differently.


This was always the fun part.  Belinda liked to share her things with other kids who may not have as much or better yet, sell them at a local yard sale for some pocket money.  Times have changed and now things are sold on Craiglist or in Facebook yard sales or maybe even the occasional garage sale.  I will admit, my favorite is donating to the local church rummage sale or homeless shelter.  Check out the various options in your area and let the kids help especially if you are donation them to a local mission or organization.


This was when we had the most fun.  It usually meant new paint for Belinda’s room and as she got older, she got to pick the colors.  Then it was all about making things easily accessible – to get things out and to put them away.  All this while making the very best of a small space.  We did closet organizers, and a loft bed which left lots of floor space to work with.

I really wish I had know about Thirty One back then.  From Your Way Cubes to baskets to totes and more.  A great way to organize things with practical, fashionable and durable products.

Here are some ideas:


Your Way Cube: Each Cube comes with side handles for ease of transport and either a clear PVC window or chalkboard panel on the side so you’ll always know what’s inside. Add a Your Way Cube Lid to allow for space-saving stacking and to protect items inside. Cubes are all collapsible when not in use. Holds up to 35 lbs.

Hang-It Pocket Organizer: This is a convenient catch-all for all the loose odds and ends. Use it to hold pencils, pens, staplers, paper clips, file folders and calculators in the office; note pads, mail, coupons, keys, batteries and flashlights in the kitchen; or gloves, hats, pet products, ice scrapers, shoe horns and more in the mud room.

Stand Tall Bin:  With 2 exterior handles and a sturdy frame, it’s easy to carry anywhere and capable of holding up to 50 lbs. Put one in each of your kids’ rooms for laundry or to store toys, games, play clothes or sports equipment, or place it in your guestroom to store extra towels, bedding, blankets and other useful items.

What is your favorite organizational tool works for you?

Have a ThirtyOne-derful day!