How To ROCK Your Business During the Cold Winter Months

 

 

Predictions of snowy weather often have many cancelling their events and parties.  How are you prepared to keep your business going?

.Since I rely on my business to pay my bills, I am always working on a plan to keep things consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  Thankfully, Thirty One offers us a chance to give our customers a discount without it effecting our pocketbook  – an AWESOME consultant perk.  If a 40% discount off, isn’t in your budget, utilize the specials offered by your company to create bundles for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, they establish a connection with you, and see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.  This is definitely on my TO DO list for the winter months.  Even if it isn’t a party, just going LIVE to share products and tips will help your sales.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is a snow date, just in case the original date is postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.  ZOOM is a fun way to get everyone on at the same time.  You can see them and they can see you.  Then you can download and share it those who couldn’t attend.

Another fun idea to get people out to a wintery party is with a theme party – have them thinking warm with a summer or tropical theme. Encourage guests to dress based on the theme and have your hostess focus her snacks (simply and easy) on it as well.  It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Want to Reach Your Goal?

I know you are wondering WHY are we talking about reaching our goals when the year is almost over, right?  We set our New Year’s Resolutions and are closing in on the end of the year……….have you reached any of your goals or did you ditch them about three months into the year?  I actually do two sets of goals – yes, I am a glutton for punishment.  LOL.  The first ones are on New Years and they are usually more about me personally.  Then in June, I set my business goals because this is when the fiscal year for Thirty One starts.  It actually is a good time for me to reflect on my personal goals too and jumpstart them if it is needed – which it usually is.
Sometimes, reaching our goals isn’t just about knowing what steps to take. It is more about how we handle the discouragement, the fear and the stumbles on the way to our goal. I don’t know about you but when those bumps in the road come, I am usually ready to call it quits but there are times when I persevere.  What’s the difference in those times?  It is mostly about my willingness to face the obstacles and overcome them.  There must be something to it because research shows most successful people actually think differently on the path to success – and their mental toughness helps them to be resilient in the face of frustrations and obstacles.
Here are some ways to boost your chances of reaching your goals…

 

1. Know your “why” and be specific.

We talk about this ALL of the time.  The truth is purpose will fuel perseverance. When you have a strong “why” behind your goal;  you are more likely to stick with it when the going gets tough.  The more specific you are, the more obvious your action steps become. Vague goals will produce vague results.

2. Plan it on your calendar.

Have a realistic plan to achieve your goals.  Pull out your calendar.   Block time (whether 15 minutes for a small goal or a whole day for a big goal) to brainstorm how you will achieve the goal and plan your timeline.  You schedule medical appointments, maybe even gym time and other activities – why not schedule time to plan and implement the steps to reach your goal.  Identify potential obstacles and figure out a plan to help you avoid them.  Identify and put in place the things you will need to reach your goal.  Is it a healthier grocery shopping list? An automatic withdrawal from your paycheck so you can boost your savings by 25%? No matter what it is, plan for it so it will happen.

3. Clarify what needs to change AND be honest with yourself.

Do you know why most people fail to reach a goal?  They underestimate what it takes to reach it.  The bigger the goal, the bigger the commitment. “I want to work out three time a week” is a good start, but when? What will need to change to make time for this goal?  Most of all be honest with what has held you back from reaching this goal in the past.  Fill in the blank of this statement, “I hate to admit it, but ….”  Now, make a goal to address the BUT!   For example, instead of saying, “I’m going to lose weight,” the goal becomes, “I’m going to find healthy ways to cope with my stress/insecurity/anxiety other than eating.”

4. Make it fun.

Have you ever noticed when you have positive emotions, you feel better?  Research shows positive emotions have lots of health benefits. Positive emotion can help you set better goals, see more options to get to the goal and persevere in the face of adversity.  Why not ask a friend to join you, take a class or join a group focused on the goal, and brainstorm ideas for making it fun or creating a game out of it.  When you work together, you can encourage each other on those tough days.

5. Give yourself permission to be imperfect.

Okay, this is probably the hardest thing for me to do!  What about you?  Perfectionism is actually rooted in fear – fear we’re not good enough,  fear mistakes are the end of the world, and falling down means never getting back up.  Does this sound like you?  Buying into fear means you are less likely to ever get started.  Give yourself a break!  It is okay to make mistakes and stumble on the way to your goal.  Then when it happens, simply ask:  What is the lesson for me to learn? What will I do differently next time? Use your failures and mistakes as learning tools.

6. Pinpoint the milestones and how you’ll celebrate.

Anticipation is a happiness trigger. It produces positive emotion which keeps you moving forward. Rather than having just one big milestone – the finish line – create multiple milestones along your journey to the goal. Plan for them along the way.  Treat yourself when you hit one.  Most of all, be sure to share the milestones with people who will celebrate along with you.

7. Fear is inevitable, but it’s not a stop sign.

The biggest obstacle to creating meaningful goals and taking consistent steps forward is fear. Refuse to stop just because fear rears its ugly head. Instead, question your fear. Ask, “Well, what if that happens? What will I do then?” Push through your fear by being brave enough to face it, imagine it and make a plan to handle it.

Whether you are trying to finish off the year by reaching one of your New Year’s Resolutions or are already planning for the New Year, these steps will help you to reach your goal.  Share you goal with us, let us celebrate your milestones and encourage you when you hit the bump in the road.

Have a ThirtyOne-derful day!

 

 

Are You an Emotional Spender?

Are you an emotional spender?  Honestly, until about 6 months ago, I spent when I was happy, sad, bored…. it really didn’t matter what I was feeling.  I shopped  I have been working hard to stay on a budget but it is hard!

Did you know “The number-one problem in today’s generation and economy is the lack of financial literacy”?

Why??? The truth is, the problem is a struggle with self-control. You went to the mall to buy a birthday gift for your niece, and walked out with a new pair of shoes for yourself. You’ve tried a budget, but somehow you always seem to find something to spend money on that wasn’t in it. Can you relate? If so, consider these practical strategies to get your emotional spending under control:

1. Sleep on it.

If you think you just have to have it, whatever it is, make it your rule to sleep on your decision. Very few things are so urgent you can’t wait 24 hours to make your purchase.

2. Phone a friend.

Be accountable to someone!  You are more likely to reach your goal if you tell someone you’ve set one. So, tell a friend about your goal to stop digging yourself into more credit card debt. Then when you find yourself about to make another purchase you can’t afford, call them up and let them talk you down.

3. Never go shopping alone.

If you can’t trust yourself to phone a friend, then don’t go shopping alone. Of course, my biggest problem (and maybe yours) is online shopping).  The simple click to get what we want, NOW!  Headed to the mall, have someone with you who will hold you accountable.  Shopping online, STEP AWAY from the computer.  Leave it in your cart for 24-hours!  Refuse to use “retail therapy” to deal with loneliness, boredom, or disappointments. Find a new hobby which keeps you active, helps you to connect with others and builds new relationships. Focus less on accumulating stuff and more on enjoying experiences with people and things which matter most to you.

4. Plan for it.

STOP right now!  Take out a notepad and jot down the most important thing you need, and then the most important thing you want. Do you know how much each will cost? Jot it down. Not sure, find out.  How long would it take you to save for each? Practice delayed gratification (so hard for a recovering addict to do!). It forces you to appreciate the true value of your money, which will help you spend your money more consciously.

5. Keep a picture of your goal in front of you.

I have a vision board I carry in my planner so I am always reminded of what I am working towards.  Post pictures where you will see them on a regular basis so you are reminded of your goal. Whether it is on your refrigerator, in your purse, or on your bathroom mirror, make the vision plain and visible.

6. Take the credit cards out of your wallet.

I LOVE this saying…” if you want to get out of the hole you’re in, stop digging!”  If you’re in debt, it’s time to stop adding to your debt. And if you’re an emotional spender, keep your impulse purchases to a minimum by leaving your credit cards at home. No need to make it easy to charge it.  Better yet, cut up ALL of your cards (maybe keep one for emergencies).

7. Use cash.

I will admit, I am not a cash person.  I use my debit card for most things.  I actually feel like I spend less than when I use cash.  Crazy, right?  There are always those places which don’t take cards too so I can’t spend. Research shows though, forking over cash makes you spend less. As simplistic as it sounds, one of the best ways to curb spending is to determine your budget for various expenses (i.e., lunch, groceries, clothing, etc.), then take out your budgeted amount in cash.  Dave Ramsey’s system from Financial Peace University is AMAZING!   While it can be easy to lose track of how much you spend when you swipe a credit or even a debit card, cash forces you to count and keep track of what you spend in a concrete way.

If saving or spending is a problem, I challenge you to stop spending emotionally and start managing your money wisely.  Which of these tips were most helpful to you?

Have a ThirtyOne-derful day!

Are You Missing One of These in Your Business?

Thank you Christie Browning for today’s tips….

I love my business. If you know me, you know it!!!!  Whether it is my Thirty One business or my handcrafted angels, I love having my own business.  I love the flexibility. I love the freedom to take visions to fruition.  I love sharing my love with everyone.  Now, I will be the first to admit on any given day I miss out on opportunities.  On those days, I tend to be more focused on “making money” to pay bills, so I blow past some of the things I need to have a successful business.  Don’t get me wrong, making money (and paying bills) is what we work for.  The truth is, I can’t sustain my sales (neither can you) if your business isn’t built on a strong foundation.

#1 – Know where you’re going and why you want to get there

I know we have all answered (or at least tried to) the question of our why…. We need to know what it is to be successful, right?  I have talked about the emotional why many times – it is the real root of why you want to be in business.  It is the inner motivation which pushes you when your tired, you want to give up, you are out of your comfort zone, and to push past your fears. Why is being a success important to you?  What will you gain if you are successful?

I struggle with tapping into my emotional why. as a result of my MS.  The key to the emotional why is your ability to paint a vivid picture of what “success” looks like to you.  It isn’t the same for everyone!  By identifying what the finish line looks like, you will know when you cross it, so you can celebrate and know you’ve arrived!  Your finish line might be clearer as you get closer to it but you need a visual picture NOW. The visual should touch your heartstrings and drum up some emotions when you think of it.

Key #2 – It’s your business – make it so!

You are designing YOUR business so make it yours!  I know it sounds crazy BUT how many times have you tried to copy someone else’s business (especially in direct sales) because they have risen to the top of the company?  I have been there, done that and got the tee shirt.  It doesn’t work!  I am learning (yup, took me 7 years!) my business will be different and might probably come together in a different way because it is MINE!  Be sure to design your business around your strengths and passions. Structure it around your time and calendar whether it is a part time or a full time gig.  You get to call the shots.  The key is to be sure to be true to yourself .  Remember your customers buy because they trust you – stand out in a crowd for what you want your business to look like.

Key #3 – Put the right process in place to win

I don’t know about you BUT I LOVE vendor events and home parties.  I LOVE connecting with people face to face.  Some would say it is the glamorous side of our direct sales business.  The truth is, success is made behind the scenes, in the nitty-gritty facets of your business (the parts we may not like).  Just showing up at events or parties is not going to keep your business consistent nor is it going to guarantee you success.  So, what system do you use to keep track of all of the “other things” you HAVE to do?  Do you have set days for follow-up with customers?  Do you know your target market?  I use a tickler file and LOTS of notes on my planner to make sure I keep up with order follow-up, mailings, booking leads and so much more.

Key #4 – Making the noise to bring in the biz

For some, marketing is the fun stuff!  For others, it is a hodgepodge mess.  You need to know who you are as a business and who you are trying to serve.  Do you know what your brand is? Branding is simply something which when people see it they think of YOU (and the ripple effect is thinking of your business).  It is the tone and feel of your business – such as the colors, images, and graphics you use.  I ALWAYS say “Have a ThirtyOne-derful day” – my customers expect it.  LOL.  Angels have become a part of my marketing…. they are part of my team logo as well as the watermark I use in all of my graphics.   What do you want their experience to be like after they interacted with you and your company? I want my customers to know I am all about making a difference in their lives and the lives of others.  I want them to know I am a down to earth “take me as I am” kind of gal.  The key to great branding is to be true to you. Don’t try to be something your NOT because it won’t connect with or feel authentic to your customers. Your brand is an extension of YOU and should be reflected in all you do, say and show.

I know this sounds like A LOT so take it slow and easy.  Start with one and work your way through…. Which one will you start with?

Have a ThirtyOne-derful day!

How to Stretch Yourself

When was the last time you stepped out of your comfort zone?  Be honest!  I don’t mean putting your toe out, finding it was too hard and giving up.  I mean really stretched yourself?

Honestly, I can’t remember when I last did.  To do it, I would have to BELIEVE in myself.  Hmm, I don’t know about you but I struggle with it.  On the outside many see a CEO of her own business who lives life on her terms.  The truth is most days I struggle to believe in myself!  Okay it is out there and I can’t take it back……

I always find when I stretch myself beyond my comfort zone, I am surprised it really isn’t as uncomfortable as I thought it would be.  As I stay in the “new zone”, I get more and more comfortable.

The last 60 days have been filled with lots of changes for me – personally and in my business.  All good things but things which needed to be done.  Clearing out the clutter to make way for more blessings!  One of the first things I wanted to do was create a list of goals.  I’m great for lists.  When we step out of our comfort zone, too many BIG goals can be so scary we retreat.  So I am working on being inspired.  I know vague, right?  Definitely not a SMART goal but I am working on one.  I am going to set a goal which stretches me and as a result will excite me enough to move into action.  I have been told a “stretch goal” will develop your character by tapping into your strengths.

Since MS seems to have wrecked havoc on my memory and my thought process, I struggle with figuring these kinds of things our.  I know the answers are all in my head, it is just getting them out and on paper.  Thank you Valerie Burton for these questions to help me (and you) find your stretch goal.  Answering these questions will help you (and me) find the inspiration to forge ahead and stick to the goal.  Who is ready to join me?

1. What vision feels just beyond your reach?

Are you great at helping others see their vision but you can’t see it for yourself even if you want it?  Yup, I’ve been there.  Do you want to double or triple your income?  Maybe you want to  explore your romantic streak or event your fun side. Do you dream of eating healthy, exercising and being at goal weight? The purpose of this goal is to not choose something realistic, but to choose something which feels beyond your reach — the one you think is as not really possible.  The truth is “it is possible”.  Do you have the faith to believe it? A stretch goal forces you to reach higher than you think you can. If you don’t have to stretch for it, it’s not big enough for this exercise.

2. What specific, measurable, and time-sensitive goal would bring you closer to that vision?

Now for the fun part where we get specific about the goal. Make it vivid. Describe it in a way you can measure your progress so you know when you have reached the finish line. And most importantly, give yourself a deadline. You know what happens when there’s no deadline, right? It’s always something you’ll start tomorrow. Before you know it, a year has passed and you set the same goal again!   Sort of like those New Year’s Resolutions.  We make them at the beginning of the year with no specific time frame in mind.  A year is a long time when you don’t have a plan.  Here is an example: “I’m going to have more fun and truly enjoy my life rather than treating every activity like a burden” is a great vision (not mine). You could break it down by saying, “I am going to travel for pleasure more. Once every three months I am going to take a fun trip, even if it’s just a weekend road trip somewhere adventurous. And my first trip will be four weeks from now.”

3. Who will you tell?

Make yourself accountable.  Don’t keep your vision and goal to yourself. Tell somebody. Actually,  tell EVERYONE who is a supportive person in your life. Negative people may throw water on your passion and excitement: “Are you sure?” “That sounds hard.” “You’ve never done that before!” You don’t need doubters to fill your head with negativity.  Find someone encouraging, they might even want to join you. Chances are if you keep it to yourself, you will  quietly drop the goal if you don’t achieve it. Commit to it. Declare it out loud. When we  share our plans with others, it is far more likely you’ll actually carry it out.

So, are you going to stop playing it safe?  Are you going to STRETCH????  Share your goal with us, so we can celebrate and encourage you along the way.

Have a ThirtyOne-derful day!