How To ROCK Your Business During the Cold Winter Months

 

 

Predictions of snowy weather often have many cancelling their events and parties.  How are you prepared to keep your business going?

.Since I rely on my business to pay my bills, I am always working on a plan to keep things consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  Thankfully, Thirty One offers us a chance to give our customers a discount without it effecting our pocketbook  – an AWESOME consultant perk.  If a 40% discount off, isn’t in your budget, utilize the specials offered by your company to create bundles for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, they establish a connection with you, and see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.  This is definitely on my TO DO list for the winter months.  Even if it isn’t a party, just going LIVE to share products and tips will help your sales.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is a snow date, just in case the original date is postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.  ZOOM is a fun way to get everyone on at the same time.  You can see them and they can see you.  Then you can download and share it those who couldn’t attend.

Another fun idea to get people out to a wintery party is with a theme party – have them thinking warm with a summer or tropical theme. Encourage guests to dress based on the theme and have your hostess focus her snacks (simply and easy) on it as well.  It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Let’s Close the Deal

Yesterday we talked about getting out of the summer slump, today is all about the ASK!  Yes, you need to ASK for the sale.  Yes, you need to ASK if they want to host.  Yes, you need to ASK if they want to join your team.

Do you think “all my friends know I sell (your DS company), if they wanted anything they would ask”?  How about “I have posted all of the GREAT things hostesses can get, if they wanted to have a party, they would ask”?   Or, “if they wanted to make some extra money, they would ask about joining my team – it is only a $1″?

We have all been there.  I was at my niece’s wedding last weekend and to my surprise, someone actually said “I didn’t know you sold Thirty One“.  Okay, it wasn’t someone I see a lot BUT I thought everyone I knew – KNEW!

ASKing seems like a non-brainer, right? When was the last time you asked a friend or family member to buy, book or join your team?  I don’t mean just mentioning it, I mean flat out ASKING!   With more and more parties being online and NOT face-to-face, we sometimes forget about the ask – or at least I do.  You would think it would be easier because you can’t see their facial expressions or body language when you ask.  But I find, it is sometimes the last thing I do.  So whether you are partying face-to-face or online or Facebook or whatever party platform you use…. here are some tips which might help you “close the deal”.

Blogger, Pam Terry wrote an article called the Do’s and Don’ts for Selling at the End of Your Presentation“.  Granted she is talking about home parties or face-to-face parties but I believe we can use some of the same wisdom in our Facebook/online parties.

The biggest take away question for me was: “Have you ever failed at providing an offer at the end of your presentation?”  When I look back at my last parties (all on Facebook) I realize the answer is a DEFINITE YES!  We talk about full-service checkout when we do home parties but shouldn’t we offer the same thing to our guests when we party online?

YES I talk about recruiting.  YES, I talk about the benefits of hosting your own party.  YES, I share the gift of Thirty One.  But during a full-service checkout at a home party, I ASK each of those questions when I talk to each customer.  Why not do it with an online/Facebook party?

Here are some tips from Pam and I am going to shed some light on how we can use these same tips for our Facebook parties:

  1. Your presentation content should tie closely to your offer, but not sound like you are selling during the major part of your talk.  During our Facebook parties, we play games and share information.  I share products and the versatile uses of Thirty One‘s purses, totes and accessories.  I sprinkle in booking and recruiting seeds BUT I usually fail to remind everyone how easy it is to get all these things FREE or discounted by being a consultant or booking a party.  What if you asked each one in a private message after they placed their order?
  2. Prepare your offer so that it creates value and is at a special discounted price just for today.  I heard someone recently talk about offering “packages” to customers to make it easier for them to shop.  I have done “bundles” with discounted prices based on the monthly Customer Special but the concept of offering 3 packages took this one step further.  It is like building a set of products to be used together with the more you buy, the greater the value.
  3. Provide a way for your attendees to easily sign up for your offer.  Once you have ASKed or made the offer, you need to be ready with your calendar to book a party or have recruiting information ready to send someone who may be interested in the opportunity.  I am always ready but if I don’t ASK for the PARTY or offer the opportunity what good is it?

Pam’s concept of building audience trust and fostering a relationship works in ALL businesses.  The key is DON’T BE AFRAID TO ASK FOR THE SALE or THE PARTY!  This is something I sometimes forget to do because of FEAR.  So, who is ready to close the deal?  Who is ready to book those parties and find those new recruits to offer the opportunity to make their dreams come true?

Have a ThirtyOne-derful day!

On the Road to National Conference

By the time you see this post, I will be on my way to National Conference.  A road trip with two girls from my team and my momma.

What is National Conference and why should YOU go to yours???

National Conference is the biggest party of the year and creates the most amazing energy and excitement.  It is an opportunity to not only meet other consultants, but it is also a chance to fill your cup.  Many of us spend all year filling the cups of others with little time for ourselves – this is your opportunity!

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This year over 7,000 Thirty One consultant will converge on Columbus, Ohio to paint the town PINK!  The welcome in Columbus is AMAZING.  I am always surprised to hear there are actually people who have never heard of Thirty One Gifts.  REALLY??

You will want to bottle up the energy so you can take it home to pour on yourself and others when we lose momentum?  It won’t be long and we will be heading into the busiest selling season of the year, so you want to ride the National Conference Wave all the way into the fall.

Did you know????  These are the stats from last year’s Thirty One Conference.  Although the numbers may vary, the same rings try in all direct sales companies.  Individuals who attend conference, are overall more productive during the year.

Attendees, on average, submit more Personal Volume after attending Conference:

New Consultants – extra $2,753/year
Tenured Consultants – extra $1,948/year
Attendees, on average, have more parties after attending Conference:

New Consultants – extra 4.9/year
Tenured Consultants – extra 3.2/year
Attendees, on average, recruit more after attending conference:

New Consultants – extra 1/year
Tenured Consultants – extra 1/year

In addition:

95% of those who attended the Conference 2016 were still active as of October 2016 compared to 69% of those who did not attend  Those who attended Conference last year were 5.1 times more likely to promote. So to summarize, Consultants who attend Conference are overall more productive – more active – more engaged.

And don’t you want this for you and your team?

IMG_2013.JPG  So, what can you do to get ready?

Prepare in Advance

I know this sounds like a no-brainer, right? BEFORE you go to conference, you want to decide what you want to accomplish in the three months following the conference.  What will you need to make it happen?

If you are a leader? Take some time to help each of the people attending conference to prepare their plan, too. When you come home loaded with the tools to accomplish your personal goals, you will be catapulted into action.

Be Focused at Conference

Conference is filled with LOTS of information and it can be overwhelming.  If you have a plan for where you want to be in 3 months, it will help you to focus your attention on what YOU need to learn and grow in the areas to make your plan a reality. If your goal is to recruit, gather tips on recruiting. Introduce yourself to the top recruiters in the company and spend time with them. Prepare a few questions about recruiting in advance to ask the people you meet. When you narrow your focus, the information you receive will be less overwhelming.  If your focus is on more sales, look for those who are tops in sales or in hosting parties?  Get some fresh ideas.  Be willing to step out of your comfort zone to try some of the things you learn.

Follow Up

Here are some tips from successful leaders on how to help YOUR team move forward with the information they gathered at National Conference.

  • Create a plan to put the ideas you gathered to work before you get home and get caught back up in life.
  • Schedule time to make follow up calls to your conference attendees the first week back. Help them get started right away so they don’t’ lose their momentum.
  • Have a meeting or team conference/Zoom call scheduled a few days after the conference. Ask each person who attended to share their three best ideas. This will recognize those who attended the conference, help them focus what they learned and the rest of the team will catch the conference wave, too.

National Conference is a big investment for you and your company. Make it make a difference in your life (business and personal) by planning and following up!

Who is going to their National Conference and where is it being held?

Have a ThirtyOne-derful day!

 

 

 

Increase Your Sales with Fundraisers

Since starting in direct sales. my goal has been for fundraisers to be huge part of my business.  Some months I am successful while others not so much.  The truth is I have not been intentional in my fundraising efforts.  I post pictures, encourage others but have not consistently made an effort to raise funds every month for a cause near and dear to my heart.

Fundraisers are a great way to harness the power of public relations. This is non-paid exposure of you or your business, basically free marketing for you! Who doesn’t like FREE marketing?  Fundraisers are a great way to promote your business, especially on Social Media and in local papers.  Take pictures when you deliver the fundraiser check to the charity.  When you post those photos on every form os Social Media, you not only  highlight the charity, those who contributed to the fundraiser but you will also get to acknowledge you and your business!   Fundraiser supporters WANT to see you make donations on their behalf while publicly sharing encourages other to do fundraisers with you!

I love these tips shared by a fellow Thirty One consultant….

TIP #1: Tell your hostess you will give them 25 cents for every person they get added to your customer group. What does this do? Gets your hostess sharing the link to your group with everyone she knows. Also make this a post in your public Facebook event for people to share! Say 50 people get added to your group… it cost you $12. Well worth the cost of advertising dollars!

TIP # 2: Make sure you make a post before, during, and after the event to tag the group, individual, or organization you’re donating to on all social media channels. LET PEOPLE SEE how easy it is to raise money with you! When you tag them, all of THEIR friends see!

TIP #3: Give your hostesses of the fundraiser 50 door prize slips and tell her if she gets 50 people to fill them out you’ll do a giveaway in the fundraiser. If she gets people to fill out a form with their email and information (make sure there’s boxes for them to check on booking info, recruiting info, etc.), do a fun giveaway. You can also do this as a Google Survey.

TIP #4: Always ask your hostess if she has “helpers”. These are people who will help her collect orders: Mom, aunt, sister, grandma, best friend…they can all get their OWN packet. The more people you have collecting orders, the better! What are some of YOUR favorite things to do with fundraisers?

So what happens when you consistently do fundraisers on a monthly basis?  Your sales are going to go through the roof!  You can actually build an empire while hitting all those sales incentives your company offers. Earn free trips, promote, and earn free product or giveaways your company offers by consistently hitting high sales while doing these fundraisers.  When you do a fundraiser, YOU get to keep the hostess rewards and THEY get all the commission. So you can start “buying” cheap giveaways for booking incentives and giveaways in your parties and your customer group. You can essentially run your business for free by doing this!

Fundraisers come in all shapes and sizes….what type of fundraisers do you do OR who is your favorite group to fundraise for?

Have  a ThirtyOne-derful day!

 

How to Get More A.F.T.E.R.

e7ad6c1ee504439c9e910037effa570eWOOHOO WEDNESDAY!  I am playing catch up after working my part-time job on a full-time basis last week.  I must really be getting OLD because I am exhausted.  Not only was I working, I had a busy week in my direct sales business – closing parties, coaching hostesses and working with new team members.

I had an BIG event on Saturday so I am working on follow-up.  We all know it is the key to success, right?  Truth be told, in the past, I was not very good at it. So I am working this week on changing my mindset so I can change my business.  I mean it worked for changing my mindset about recruiting and gained 5 new recruits in 3 months.  So, why not put it to the test for booking and sales?

This is an article I found on DSWA and the thinking process started.  I know scary but sometimes it triggers some really exciting stuff.  At a home party 100% of the people buy something – a sale is a sale no matter how small which is good. I seem to struggle on Facebook/online parties and after vendor events.

The article highlighted the word AFTER as an acronym on how to get more sales..So let me know what you think:

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A stands for Attitude.  Your attitude (positive or negative) will determine the results after the event.  Are you positive?  Do you think it is normal for people to place orders AFTER an event or a direct sales party? Or, do you think it is pushy to contact people AFTER the event/party about more sales?  Your attitude will determine the outcome.  Change your mindset, change your attitude.  I have been blessed with repeat business after home parties.  I tend to struggle during vendor events because my attitude is all about leads and NOT sales.  Does your phone weigh 500 pounds, so you can’t lift it?  The Fortune is in the Follow-up.

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 F stands for Fun.  The most important part of any home party, right?  Are your parties fun? Would you want to attend or book a party from YOU?  You need to have fun so your guests can have fun.  Even at vendor events, I have fun!   I am learning it is not about perfection, it is about progress.  Thank you Deb Bixler. Who wants to party or be part of a team not having fun, right?

T stands for Tell.  Talk to your hostess and make sure that she knows how to collect orders – if she doesn’t she won’t do it.  I offer an incentive to my hostess for gathering $200 in pre-orders BEFORE the party, this has helped to increase my party averages.  At a vendor event, I tell EVERYONE who will listen how easy it is to host a party with me.  Simply 6 orders of $35 equals a party.  I mean you must know 6 people who are looking for a gift or like to shop.  Telling doesn’t mean DEMAND, it means talk, explain, have a conversation and LISTEN to what they are saying to you.93adb15703ad4b979a47c09ee9c7d30a

E stands for Energy or Excitement.  Without this, you don’t have a business – it is the make or break it of direct sales. Translate your excitement to your hostess, your customers and get things rolling.  I get told I am “too perky” – I used to tone things down but not any more.  People want to be a part of my energy.

R stands for Remind, Remind, Remind.  In today’s crazy, fast-paced world, we need reminders – you use post it notes to stop to the store, the grocery list, the to do checklist, and a hundred other things, right?  I’m not alone in this, although, I usually blame my need for reminders on the MS or health struggles. Why would you think your hostess, her guests or those who stop by your table at vendor events wouldn’t need a reminder?  Every time you talk with someone after the initial encounter, talk to them about specifics – an upcoming sale, a product they were interested in or even wanting to book a party.

Things happen AFTER an event or party because YOU have a plan.  What are some of your tips for success AFTER a party or vendor event?  Share your best ideas.

Have a ThirtyOne-derful day! #hope