How To ROCK Your Business During the Cold Winter Months

 

 

Predictions of snowy weather often have many cancelling their events and parties.  How are you prepared to keep your business going?

.Since I rely on my business to pay my bills, I am always working on a plan to keep things consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  Thankfully, Thirty One offers us a chance to give our customers a discount without it effecting our pocketbook  – an AWESOME consultant perk.  If a 40% discount off, isn’t in your budget, utilize the specials offered by your company to create bundles for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, they establish a connection with you, and see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.  This is definitely on my TO DO list for the winter months.  Even if it isn’t a party, just going LIVE to share products and tips will help your sales.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is a snow date, just in case the original date is postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.  ZOOM is a fun way to get everyone on at the same time.  You can see them and they can see you.  Then you can download and share it those who couldn’t attend.

Another fun idea to get people out to a wintery party is with a theme party – have them thinking warm with a summer or tropical theme. Encourage guests to dress based on the theme and have your hostess focus her snacks (simply and easy) on it as well.  It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Holiday Gift Ideas

We are 19 days away from Christmas and the panic has already set in on many struggling to find the PERFECT gift for those on their holiday list.   I will admit, I had those moments looking for the “perfect gift”.  Having moments where I let the inner gremlins step in bashing those out of the box ideas and stealing my JOY!

Has your gift giving list grown?  Has your office just decided to hold a Secret Santa?  Are YOUR friends looking for gifts for people in their office or do they know someone who is looking to give gifts to their co-workers or customers?

For those of us in direct sales, I know this sounds OBVIOUS but have you approached them about using YOUR products as gifts.  Now, I don’t mean just hand them a catalog to look through, I mean really help them with their gift giving dilemnas.

Maybe you (or someone you know) has mentally made their Christmas Wish List.  Remember the wish list of your childhood.  The one where you scoured the catalogs and sale papers making a list of EVERYTHING you could possible want then giving it to your parents who shared it with everyone in the family.

While some may have created their own list of wish list and then told family to contact me; .  others, provided me with a the challenge of helping them pick the perfect gift.  They gave me a list of people,  a few words describing the person  and asked me for practical suggestions from our product lines.  I know you are all thinking – when do I have time in addition to my shopping, work (full and part-time), kids, etc.  The reality is it could save YOU time, money and the chance to give someone the “perfect gift”.

Here are some suggestions based on the Thirty One products on sale THIS month::

  • Busy Mom, Mom Taxi – what about a Thirty One Hanging Traveler Case bag filled with pens, pencils, note paper, crayons, etc. to leave in the car.  Maybe even a few non-perishable snacks for the kids or an energy bar or two for mom. You never have to hunt for a pen or you can keep the kids busy while in the car.

  • For the Mechanic, Car fanatic, Teacher, Business Owner, Crafter, College Student or Mom – How about the Zip Top Organizing Utility Tote ?  A great deal this month with a sale price of $21!  Fill it with fun items they can use depending on their interests.  What crafter doesn’t like a gift card to their favorite craft store or yarn or supplies to make their favorite craft.  Teachers go crazy for a tote filled with school supplies, or a gift card for their favorite coffee shop.  This tote has so many uses……

  

  • For someone who does Yoga or exercises… the All Pro Tote keeps everything together.  This is also great for the busy mom.  A spot for extra shoes for the kids or wet clothes when the baby has an “accident”. The pocket in the back, it great for a yoga mat, a towel, a blanket if you are going to the park or maybe an extra lightweight jacket.  This retails for $80 BUT is on sale for $48 (a steal)!!!

  • The Rubie Mini has sooo many uses!  It is a pouch, a travel case and a wristlet all in one! With a zipper closure and a D-ring attachment for a Wristlet Strap, the Rubie Mini is a small, stylish bag to help you stay organized. It’s the perfect little partner when you travel, run errands or shop. Keep the mini pouch in your purse to store cash, cards, makeup, mints or change. Pack it in your carry-on to keep money, medicine, cameras, batteries and power cords close by.  It is on SALE for just $13.20 this month!

      

  • The Twice As Nice Tote is a great gift bag during the holiday season AND all year long. It will hold a bottle of wine (or two) and even has a divider to keep the bottles from rattling.  It is a versatile gift the recipient will use over and over again.

  • College Student, Mom, Dad, ANYONE on your list! – How about a Large Utility Tote filled with everything they would need in an emergency?  Blanket, jumper cables, first aid kit, etc.  Our daughter got one when she started driving. I know, most people have AAA but honestly sometimes they take FOREVER!  In the dead of winter, wouldn’t it be nice to have a bag in the trunk so when a good Samaritan stopped to offer assistance you had the supplies you needed.  How about filling it with snacks along with a gift card or two.  Perfect for grocery shopping, keeping the truck organized, storing extra bed linens, kids toys and so much more!

So, have I sparked any ideas?  Are YOU thinking outside of the box?  Some people will think it is tacky to give a gift of the product you sell but think about how special it will be if it is combined with something they know you picked out just for them.  I mean we all LOVE Thirty One’s products, why not share them with friends, family and co-workers.

What are you doing for “outside of the box” gift giving this holiday season?  I am still looking for a few gift ideas, how about sharing YOUR best company gift idea with us.

Have a ThirtyOne-derful day!

How to Make Money In Bad Winter Weather

This past weekend was the first of what I am sure will be many cancellations of events and parties during the rough winter months.  I am working on a plan to keep my business consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  If it isn’t in your budget to offer your own discount, utilize the specials offered by your company by creating bundles  for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, then establish a connection with you, see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is fa snow date, just in case the original date needs to get postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.

Another fun idea to get people out to a wintery party is to offer a fun theme party with a summer or tropical theme… all the way down to the dress and snacks. It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Theme Parties Can Make the Difference

I am back from National Conference and reviewing my notes to put a plan in place to ROCK the upcoming season. The most talked about parties this year were theme parties.  I will be the first to admit, this is not something I ever really thought about. I tried it once but is was so far out of my comfort zone I quickly moved back to safety with a standard party.  I was not the mom who did theme birthday parties for my daughter, just the usual birthday parties.

When it came to my business, I only thought of “theme parties” when it came to home parties.  With the increased amount of business being done on social media, why couldn’t you translate the same theme parties into Facebook parties or online parties, right?

I will admit, for me it will take stepping out of my comfort zone but I am ready to do it!  Are you ready to step out of your comfort zone to ROCK your business this season?

What is the benefit of a themed Facebook Party?  A theme party is a cohesive, professional, and guaranteed way to get your guests to take interest!  It is not just about selling the best bag (or substitute in your product); it is about your guests having fun.  Be creative, include a playlist with Spotify, the options are endless!  Include funny videos or recipes or tips from Pinterest.

Starting this month, my goal is to have at least one themed Facebook parties per month with the ultimate being one per week.  I know, a huge undertaking but it is worth it.

Let’s look at the season to plan out our Facebook parties.  Once a quarter, hold a themed party to introduce new products and seasonal items. This will ensure direct sales success all year round and keep your customers interested in your awesome products!

Despite the fact many direct sales companies have launched their Fall catalogs, we are still in summer.  It is up to you, if you still want to party with a summer theme here are some ideas:

Summer Fun: 

Bright summer graphics, fun summer music, and summer related products will shine with any of these Facebook Party Summer Themes! Create “this or that” graphics and have attendees choose their favorite product to celebrate the seasons!

  • Grillin and Chillin
  • Pool Party
  • Hello Sunshine
  • Travel Tips

Fall Themes:

Leaves crunching, weather getting cooler, clocks going back! Incorporate fall into your Facebook Parties by using any of the themes below! Create a fun graphic which asks your guests what their favorite part of fall is!

  • Harvest Time
  • Back to School
  • “Fall” Back
  • Trick or Treat

Winter Time:

Winter is a special time to spend with friends and family. Use Winter Facebook Themes as inspiration for your holiday online parties! Use a graphic asking for the guests favorite seasonal song and add it to your Facebook party playlist!

  • Thanksgiving
  • Twinkling Lights
  • Gifts for All Occasions
  • Snow Day

Spring Themes 

The days are getting lighter and the sun is shining brighter! Spring is the time to refresh and rejoice for warmer days are ahead! Have guests share their favorite part of the Spring Season! I know mine is longer, sunnier days!

  • Dad’s & Donuts
  • Celebrate Mom
  • Flowers & Blooms
  • Spring Clean

Facebook party themes are great to spark your creativity.  It will help you to increase your sales and entice hostesses for future parties!

Struggling with boring Facebook parties?  Don’t have much interaction.  Want to stand out in the crowd of Facebook parties?  Facebook Party themes are a great way help you grow your business and your team.  Find graphics with tips and ideas, use funny memes, customize the products you will highlight, and even include a customized music playlist for your guests to listen to while they participate!

What are some of your best tips for a themed Facebook party?

Have a ThirtyOne-derful day!